| Filer | Ownership | Change % | Holdings Value | Net Change | Nb Shares | Change % | Reporting Name | Report Period |
|---|---|---|---|---|---|---|---|---|
| Brookstone Capital Management | 24% | +388% | $74,350,251 | +$61,288,593 | 1,875,637 | +469% | Brookstone Capital Management, LLC | 31 Dec 2025 |
As of 30 Sep 2025, 114 institutional investors reported holding 5,512,786 shares of Innovator ETFs Trust - Innovator U.S. Equity Ultra Buffer ETF - December (UDEC). This represents 71% of the company’s total 7,747,365 outstanding shares.
The largest institutional shareholders of Innovator ETFs Trust - Innovator U.S. Equity Ultra Buffer ETF - December (UDEC) together control 53% of the company’s outstanding shares — a level of ownership often associated with strong institutional conviction and long‑term capital commitment.
| Institution | Ownership % | Shares Held | Share Change % | Portfolio % | Holdings Value |
|---|---|---|---|---|---|
| Brookstone Capital Management | 10% | 794,662 | -67% | 0.36% | $30,491,181 |
| COMMONWEALTH EQUITY SERVICES, LLC | 4.9% | 377,687 | -7.8% | 0.02% | $14,492,000 |
| WealthPlan Investment Management, LLC | 4.2% | 326,162 | +6.6% | 0.83% | $12,514,836 |
| RAYMOND JAMES FINANCIAL INC | 3.3% | 257,506 | -44% | 0% | $9,880,506 |
| ENVESTNET ASSET MANAGEMENT INC | 2.5% | 195,692 | -33% | 0% | $7,508,702 |
| OSAIC HOLDINGS, INC. | 2.5% | 195,687 | -6.6% | 0.01% | $7,368,812 |
| Family Legacy Financial Solutions, LLC | 2.2% | 171,080 | -5.9% | 5% | $6,564,340 |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors | 2% | 151,892 | +9.2% | 0.34% | $5,828,096 |
| Foundations Investment Advisors, LLC | 1.9% | 147,230 | -4.2% | 0.08% | $5,649,215 |
| Trek Financial, LLC | 1.8% | 141,131 | -16% | 0.32% | $5,415,196 |
| Kestra Advisory Services, LLC | 1.7% | 128,162 | -2.4% | 0.02% | $4,917,576 |
| KFG WEALTH MANAGEMENT, LLC | 1.6% | 126,601 | -6.7% | 0.7% | $4,857,679 |
| Triumph Capital Management | 1.5% | 118,671 | -0.51% | 1.2% | $4,553,406 |
| Mach-1 Financial Group, LLC | 1.3% | 98,269 | 0.6% | $3,770,582 | |
| Integrity Advisory Solutions, LLC | 1.3% | 98,269 | 0% | 0.6% | $3,770,582 |
| Berger Financial Group, Inc | 1.1% | 87,821 | -7.3% | 0.2% | $3,369,692 |
| Encompass More Asset Management | 1.1% | 85,936 | -30% | 0.63% | $3,297,364 |
| MILESTONE ASSET MANAGEMENT, LLC | 1.1% | 85,273 | -0.06% | 0.62% | $3,271,925 |
| WealthPLAN Partners, LLC | 1.1% | 82,849 | +1.4% | 0.48% | $3,178,916 |
| CENTRAL VALLEY ADVISORS, LLC | 1% | 78,121 | -0.26% | 0.93% | $2,997,502 |
| Cetera Investment Advisers | 0.9% | 69,598 | +39% | 0% | $2,670,475 |
| Cambridge Investment Research Advisors, Inc. | 0.86% | 66,987 | +0.61% | 0.01% | $2,570,000 |
| Kellett Wealth Advisors, LLC | 0.86% | 66,602 | -0.93% | 1.5% | $2,555,519 |
| ASHTON THOMAS SECURITIES, LLC | 0.82% | 63,543 | 0% | 0.34% | $2,438,145 |
| HighTower Advisors, LLC | 0.79% | 61,060 | -61% | 0% | $2,342,872 |
| Period | Reported Shares, Excl. Options | Value, Excl. Options | Value Change | Price (Median) | Investors |
|---|---|---|---|---|---|
| 2025 Q4 | 184,320 | $7,310,084 | +$678,993 | $39.64 | 9 |
| 2025 Q3 | 5,512,786 | $211,416,278 | -$111,228,953 | $38.37 | 114 |
| 2025 Q2 | 9,274,087 | $337,615,701 | +$19,335,632 | $36.44 | 120 |
| 2025 Q1 | 8,649,952 | $296,420,392 | +$162,636,314 | $34.30 | 101 |
| 2024 Q4 | 3,688,753 | $129,482,857 | +$68,989,638 | $35.09 | 77 |
| 2024 Q3 | 1,356,910 | $47,475,331 | -$4,723,573 | $35.00 | 53 |
| 2024 Q2 | 1,492,624 | $51,196,800 | -$16,923,998 | $34.29 | 55 |
| 2024 Q1 | 1,977,010 | $66,052,865 | -$7,732,033 | $33.42 | 54 |
| 2023 Q4 | 2,222,304 | $71,316,162 | +$12,262,541 | $32.04 | 58 |
| 2023 Q3 | 1,833,727 | $53,882,473 | -$2,398,923 | $29.38 | 48 |
| 2023 Q2 | 1,901,542 | $57,378,643 | -$18,977,368 | $30.19 | 49 |
| 2023 Q1 | 2,500,209 | $71,290,272 | +$16,450,137 | $28.51 | 56 |
| 2022 Q4 | 1,962,436 | $53,972,435 | +$18,386,859 | $27.43 | 49 |
| 2022 Q3 | 843,880 | $23,472,456 | -$2,482,167 | $27.89 | 32 |
| 2022 Q2 | 931,763 | $25,902,964 | -$647,378 | $27.82 | 35 |
| 2022 Q1 | 946,455 | $28,024,998 | +$8,168,394 | $29.85 | 36 |
| 2021 Q4 | 647,899 | $19,552,635 | +$2,099,930 | $30.28 | 32 |
| 2021 Q3 | 541,344 | $16,034,805 | +$454,425 | $29.61 | 26 |
| 2021 Q2 | 502,511 | $14,821,612 | -$13,928,025 | $29.49 | 27 |
| 2021 Q1 | 987,913 | $28,833,163 | -$6,237,305 | $28.98 | 33 |
| 2020 Q4 | 1,191,457 | $33,902,366 | +$21,166,022 | $28.46 | 27 |
| 2020 Q3 | 432,870 | $11,838,000 | +$1,240,908 | $27.33 | 16 |
| 2020 Q2 | 388,722 | $10,322,000 | +$4,407,208 | $26.51 | 15 |
| 2020 Q1 | 228,426 | $5,722,000 | +$1,254,981 | $24.60 | 13 |
| 2019 Q4 | 174,410 | $4,670,000 | +$4,161,998 | $26.67 | 12 |