| Filer | Ownership | Change % | Holdings Value | Net Change | Nb Shares | Change % | Reporting Name | Report Period |
|---|---|---|---|---|---|---|---|---|
| Brookstone Capital Management | 13% | +1234% | $28,094,166 | +$27,246,697 | 642,593 | +3215% | Brookstone Capital Management, LLC | 30 Nov 2025 |
As of 30 Sep 2025, 80 institutional investors reported holding 2,205,120 shares of Innovator ETFs Trust - Innovator U.S. Equity Buffer ETF - November (BNOV). This represents 44% of the company’s total 4,973,630 outstanding shares.
The largest institutional shareholders of Innovator ETFs Trust - Innovator U.S. Equity Buffer ETF - November (BNOV) together control 35% of the company’s outstanding shares — a level of ownership often associated with strong institutional conviction and long‑term capital commitment.
| Institution | Ownership % | Shares Held | Share Change % | Portfolio % | Holdings Value |
|---|---|---|---|---|---|
| Penserra Capital Management LLC | 8.6% | 428,417 | +1.2% | 0.22% | $18,636,000 |
| COMMONWEALTH EQUITY SERVICES, LLC | 3.1% | 155,368 | -3.6% | 0.01% | $6,759,000 |
| OSAIC HOLDINGS, INC. | 2.7% | 136,767 | +1.4% | 0.01% | $5,896,482 |
| ENVESTNET ASSET MANAGEMENT INC | 2.7% | 132,230 | -25% | 0% | $5,752,005 |
| RAYMOND JAMES FINANCIAL INC | 1.9% | 95,952 | -22% | 0% | $4,173,913 |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | 1.8% | 90,368 | +133% | 0.01% | $3,931,008 |
| Buska Wealth Management, LLC | 1.6% | 77,341 | -21% | 1% | $3,364,334 |
| LPL Financial LLC | 1.4% | 68,808 | +0.3% | 0% | $2,993,148 |
| MML INVESTORS SERVICES, LLC | 1.2% | 58,970 | +0.11% | 0.01% | $2,565,195 |
| Three Seasons Wealth, LLC | 1.2% | 57,973 | 0% | 0.25% | $2,521,826 |
| Cerity Partners LLC | 1.1% | 53,244 | -0.24% | 0% | $2,316,098 |
| Cetera Investment Advisers | 0.85% | 42,384 | -16% | 0% | $1,843,704 |
| KESTRA PRIVATE WEALTH SERVICES, LLC | 0.76% | 38,021 | -2.1% | 0.02% | $1,653,914 |
| THOROUGHBRED FINANCIAL SERVICES, LLC | 0.73% | 36,361 | -19% | 0.1% | $1,581,000 |
| HighTower Advisors, LLC | 0.68% | 33,957 | -0.29% | 0% | $1,477,130 |
| Fragasso Financial Advisors Inc | 0.68% | 33,946 | 0% | 0.09% | $1,479,523 |
| Beacon Pointe Advisors, LLC | 0.63% | 31,160 | +4.5% | 0.01% | $1,355,460 |
| MERCER GLOBAL ADVISORS INC /ADV | 0.55% | 27,344 | -1.5% | 0% | $1,189,464 |
| INTEGRAL INVESTMENT ADVISORS, INC. | 0.54% | 26,985 | +9.5% | 0.32% | $1,173,848 |
| Kestra Advisory Services, LLC | 0.48% | 24,064 | -8.7% | 0% | $1,046,784 |
| Sigma Planning Corp | 0.48% | 24,019 | -3.2% | 0.03% | $1,044,835 |
| CITADEL ADVISORS LLC | 0.46% | 22,718 | +49% | 0% | $988,233 |
| CoreCap Advisors, LLC | 0.46% | 22,678 | -6% | 0.04% | $986,493 |
| WEDBUSH SECURITIES INC | 0.42% | 20,916 | -31% | 0.03% | $910,000 |
| Berkshire Money Management, Inc. | 0.42% | 20,749 | 0% | 0.09% | $902,582 |
| Period | Reported Shares, Excl. Options | Value, Excl. Options | Value Change | Price (Median) | Investors |
|---|---|---|---|---|---|
| 2025 Q4 | 1,257,173 | $55,898,331 | +$48,845,101 | $44.46 | 14 |
| 2025 Q3 | 2,205,120 | $95,858,926 | -$6,130,309 | $43.50 | 80 |
| 2025 Q2 | 2,361,408 | $97,432,584 | -$28,259,170 | $41.25 | 81 |
| 2025 Q1 | 3,047,053 | $116,381,396 | -$9,987,730 | $38.19 | 83 |
| 2024 Q4 | 3,254,762 | $128,022,133 | +$51,675,874 | $39.27 | 84 |
| 2024 Q3 | 1,954,225 | $74,508,107 | -$1,170,254 | $38.13 | 71 |
| 2024 Q2 | 2,008,948 | $75,208,841 | -$9,655,984 | $37.38 | 76 |
| 2024 Q1 | 2,264,118 | $82,331,973 | -$3,088,485 | $36.48 | 79 |
| 2023 Q4 | 2,168,097 | $75,692,800 | +$19,108,266 | $34.91 | 84 |
| 2023 Q3 | 1,631,876 | $53,445,667 | -$19,304,940 | $32.73 | 71 |
| 2023 Q2 | 2,222,125 | $75,488,676 | -$24,714,060 | $33.97 | 71 |
| 2023 Q1 | 2,911,686 | $92,009,572 | -$1,435,893 | $31.60 | 72 |
| 2022 Q4 | 3,007,143 | $89,530,990 | +$56,550,600 | $29.78 | 67 |
| 2022 Q3 | 1,111,236 | $30,836,525 | -$2,787,038 | $27.75 | 46 |
| 2022 Q2 | 1,219,769 | $34,957,533 | -$1,612,059 | $28.66 | 52 |
| 2022 Q1 | 1,155,498 | $37,068,742 | -$19,643,714 | $32.12 | 54 |
| 2021 Q4 | 1,897,528 | $62,469,206 | +$50,353,869 | $32.95 | 58 |
| 2021 Q3 | 273,996 | $8,787,638 | +$391,766 | $32.07 | 24 |
| 2021 Q2 | 262,243 | $8,324,160 | -$1,975,183 | $31.75 | 24 |
| 2021 Q1 | 314,929 | $9,739,117 | -$4,294,741 | $30.92 | 23 |
| 2020 Q4 | 437,090 | $12,993,000 | +$7,810,778 | $29.79 | 21 |
| 2020 Q3 | 137,867 | $3,844,415 | -$16,197,080 | $27.90 | 14 |
| 2020 Q2 | 720,810 | $18,895,088 | -$4,512,276 | $26.20 | 14 |
| 2020 Q1 | 927,489 | $21,188,433 | +$17,058,302 | $22.85 | 17 |
| 2019 Q4 | 164,631 | $4,386,168 | +$4,386,166 | $26.64 | 13 |