| Filer | Ownership | Change % | Holdings Value | Net Change | Nb Shares | Change % | Reporting Name | Report Period |
|---|---|---|---|---|---|---|---|---|
| Brookstone Capital Management | 27% | +2545% | $63,884,399 | +$61,603,326 | 1,649,907 | +2701% | Brookstone Capital Management, LLC | 30 Nov 2025 |
As of 30 Sep 2025, 68 institutional investors reported holding 2,290,834 shares of Innovator ETFs Trust - Innovator S&P 500 Ultra Buffer ETF - October (UOCT). This represents 37% of the company’s total 6,158,667 outstanding shares.
The largest institutional shareholders of Innovator ETFs Trust - Innovator S&P 500 Ultra Buffer ETF - October (UOCT) together control 31% of the company’s outstanding shares — a level of ownership often associated with strong institutional conviction and long‑term capital commitment.
| Institution | Ownership % | Shares Held | Share Change % | Portfolio % | Holdings Value |
|---|---|---|---|---|---|
| COMMONWEALTH EQUITY SERVICES, LLC | 5.2% | 319,864 | -1.9% | 0.02% | $12,292,000 |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors | 3.5% | 216,375 | +6.4% | 0.48% | $8,315,291 |
| MERCER GLOBAL ADVISORS INC /ADV | 1.9% | 115,518 | 0.01% | $4,439,250 | |
| CWM, LLC | 1.8% | 112,452 | +0.79% | 0.01% | $4,322,000 |
| Kestra Advisory Services, LLC | 1.5% | 90,911 | +36% | 0.02% | $3,493,710 |
| Advisory Services Network, LLC | 1.4% | 86,884 | 0% | 0.05% | $3,338,952 |
| Brookstone Capital Management | 1.3% | 79,053 | +38% | 0.04% | $3,038,007 |
| IHT Wealth Management, LLC | 1.2% | 72,687 | -21% | 0.07% | $2,812,228 |
| IMG Wealth Management, Inc. | 1.1% | 69,448 | +12% | 1.8% | $2,668,887 |
| ENVESTNET ASSET MANAGEMENT INC | 1.1% | 68,698 | +38% | 0% | $2,640,064 |
| CENTRAL VALLEY ADVISORS, LLC | 1% | 61,771 | +30% | 0.74% | $2,373,860 |
| OSAIC HOLDINGS, INC. | 0.99% | 61,215 | -14% | 0% | $2,329,389 |
| KFG WEALTH MANAGEMENT, LLC | 0.95% | 58,567 | -12% | 0.32% | $2,250,711 |
| LPL Financial LLC | 0.87% | 53,394 | +13% | 0% | $2,051,931 |
| Allworth Financial LP | 0.86% | 52,956 | 0% | 0.01% | $2,035,100 |
| Orion Porfolio Solutions, LLC | 0.81% | 49,696 | +16% | 0.01% | $1,909,817 |
| TRUIST FINANCIAL CORP | 0.72% | 44,150 | -1.9% | 0% | $1,696,685 |
| SageView Advisory Group, LLC | 0.71% | 43,489 | 0% | 0.06% | $1,671,284 |
| Wood Tarver Financial Group, LLC | 0.7% | 43,214 | -7% | 0.49% | $1,660,000 |
| Cetera Investment Advisers | 0.65% | 39,919 | +14% | 0% | $1,534,087 |
| Bedel Financial Consulting, Inc. | 0.59% | 36,171 | -2.6% | 0.18% | $1,390,044 |
| RAYMOND JAMES FINANCIAL INC | 0.49% | 30,260 | -92% | 0% | $1,162,892 |
| Sonoma Allocations LLC | 0.42% | 26,027 | 0% | 0.36% | $997,355 |
| AE Wealth Management LLC | 0.42% | 25,928 | +2.4% | 0.01% | $996,413 |
| Compass Advisory Group LLC | 0.4% | 24,348 | -3.1% | 0.26% | $935,694 |
| Period | Reported Shares, Excl. Options | Value, Excl. Options | Value Change | Price (Median) | Investors |
|---|---|---|---|---|---|
| 2025 Q4 | 179,984 | $7,028,357 | +$3,326,964 | $39.04 | 7 |
| 2025 Q3 | 2,290,834 | $88,029,151 | -$17,843,161 | $38.43 | 68 |
| 2025 Q2 | 2,752,146 | $101,312,136 | -$91,143,511 | $36.78 | 77 |
| 2025 Q1 | 5,254,093 | $181,534,128 | +$52,952,945 | $34.55 | 77 |
| 2024 Q4 | 3,681,539 | $129,916,267 | +$68,604,616 | $35.28 | 78 |
| 2024 Q3 | 1,262,522 | $43,952,227 | -$2,439,552 | $34.81 | 58 |
| 2024 Q2 | 1,333,467 | $45,180,632 | +$25,868 | $34.26 | 59 |
| 2024 Q1 | 1,331,225 | $44,719,685 | -$14,578,465 | $33.59 | 55 |
| 2023 Q4 | 1,759,425 | $56,972,640 | +$10,822,203 | $32.37 | 54 |
| 2023 Q3 | 1,425,900 | $43,518,464 | +$2,402,689 | $30.52 | 39 |
| 2023 Q2 | 1,305,711 | $39,000,405 | -$5,350,638 | $29.87 | 48 |
| 2023 Q1 | 1,434,241 | $40,935,308 | -$12,849,147 | $28.52 | 47 |
| 2022 Q4 | 1,917,043 | $52,414,800 | +$5,266,413 | $27.28 | 49 |
| 2022 Q3 | 1,583,968 | $41,555,111 | +$22,641,627 | $26.27 | 34 |
| 2022 Q2 | 718,363 | $18,951,956 | -$568,070 | $26.38 | 31 |
| 2022 Q1 | 471,444 | $13,316,155 | -$4,431,220 | $28.31 | 37 |
| 2021 Q4 | 632,811 | $18,026,579 | +$4,661,105 | $28.50 | 40 |
| 2021 Q3 | 302,650 | $8,560,097 | -$10,013,170 | $27.79 | 26 |
| 2021 Q2 | 765,896 | $21,229,169 | -$2,502,855 | $27.72 | 30 |
| 2021 Q1 | 853,966 | $23,340,205 | -$5,501,119 | $27.28 | 32 |
| 2020 Q4 | 1,061,712 | $28,680,888 | -$12,842,252 | $26.94 | 33 |
| 2020 Q3 | 1,230,189 | $32,117,000 | -$2,574,344 | $25.97 | 27 |
| 2020 Q2 | 1,334,165 | $33,524,000 | -$34,398,368 | $24.92 | 27 |
| 2020 Q1 | 2,702,158 | $62,258,000 | +$29,817,224 | $23.01 | 28 |
| 2019 Q4 | 1,498,494 | $37,649,000 | +$6,950,174 | $24.94 | 29 |
| 2019 Q3 | 1,205,200 | $30,290,239 | -$11,802,599 | $24.91 | 27 |
| 2019 Q2 | 1,680,139 | $41,897,061 | +$10,293,551 | $24.76 | 28 |
| 2019 Q1 | 1,183,637 | $28,996,316 | +$495,874 | $24.19 | 23 |
| 2018 Q4 | 1,246,679 | $28,724,000 | +$28,723,993 | $23.03 | 20 |