Kristen Cunningham - 01 Jul 2025 Form 4 Insider Report for Lifevantage Corp (LFVN)

Role: Chief Sales Officer
Signature: /s/ Alissa Neufeld, Power of Attorney for Kristen Cunningham
Issuer symbol: LFVN
Transactions as of: 01 Jul 2025
Transactions value $: -$45,352
Form type: 4
Filing time: 03 Jul 2025, 19:39:02 UTC
Previous filing: 30 Apr 2025
Next filing: 28 Aug 2025
SEC: View on sec.gov

Reporting Owners (1)

Name	Relationship	Address	Signature	Signature date	CIK
Cunningham Kristen	Chief Sales Officer	3300 TRIUMPH BLVD, SUITE 700, LEHI	/s/ Alissa Neufeld, Power of Attorney for Kristen Cunningham	03 Jul 2025	0001938042

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	LFVN	Common Stock	Options Exercise	$0	+3,001	+2.9%	$0	107,389	01 Jul 2025	Direct	F1
transaction	LFVN	Common Stock	Tax liability	-$45,351	-3,387	-3.2%	$13.39	104,002	01 Jul 2025	Direct

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	LFVN	Performance Restricted Stock Units	Options Exercise	$0	-3,001	-100%	$0	0	01 Jul 2025	Common Stock	3,001		Direct	F1, F2

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	On August 18, 2022, the Reporting Person was granted PSUs which vest only to the extent specified financial performance criteria are achieved and subject to the Reporting Person's continued service with the Issuer, as follows: (i) 1/3 of the earned award vested on the first anniversary of the grant date and (ii) an additional 1/12 of the earned award will vest on the first day of each calendar quarter thereafter. The Reporting Person initially reported the number of shares that were eligible to be earned at target-level performance achievement. The performance criteria were achieved at a level above target; accordingly, the Reporting Person is eligible to earn 133.13% of the target number of units. The actual number of shares that vested on the reported transaction date was 133.13% of the at-target number of shares subject to vesting on that date and the number of PSUs beneficially owned following the reported transaction has been updated to reflect the new target number of units.
F2	Performance Restricted Stock Units ("PSUs") convert into common stock on a one-for-one basis.

Content

On August 18, 2022, the Reporting Person was granted PSUs which vest only to the extent specified financial performance criteria are achieved and subject to the Reporting Person's continued service with the Issuer, as follows: (i) 1/3 of the earned award vested on the first anniversary of the grant date and (ii) an additional 1/12 of the earned award will vest on the first day of each calendar quarter thereafter. The Reporting Person initially reported the number of shares that were eligible to be earned at target-level performance achievement. The performance criteria were achieved at a level above target; accordingly, the Reporting Person is eligible to earn 133.13% of the target number of units. The actual number of shares that vested on the reported transaction date was 133.13% of the at-target number of shares subject to vesting on that date and the number of PSUs beneficially owned following the reported transaction has been updated to reflect the new target number of units.

Performance Restricted Stock Units ("PSUs") convert into common stock on a one-for-one basis.