Carl Aure - 01 Jul 2025 Form 4 Insider Report for Lifevantage Corp (LFVN)

Role: Chief Financial Officer
Signature: /s/ Alissa Neufeld, Power of Attorney for Carl Aure
Issuer symbol: LFVN
Transactions as of: 01 Jul 2025
Transactions value $: -$36,769
Form type: 4
Filing time: 03 Jul 2025, 19:39:31 UTC
Previous filing: 03 Apr 2025
Next filing: 28 Aug 2025
SEC: View on sec.gov

Reporting Owners (1)

Name	Relationship	Address	Signature	Signature date	CIK
Aure Carl	Chief Financial Officer	3300 N. TRIUMPH BLVD, SUITE 700, LEHI	/s/ Alissa Neufeld, Power of Attorney for Carl Aure	03 Jul 2025	0001891462

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	LFVN	Common Stock	Options Exercise	$0	+2,401	+1.8%	$0	136,049	01 Jul 2025	Direct	F1, F2
transaction	LFVN	Common Stock	Sale	-$36,768	-2,746	-2.02%	$13.39	133,303	01 Jul 2025	Direct

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	LFVN	Performance Restricted Stock Units	Options Exercise	$0	-2,401	-100%	$0	0	01 Jul 2025	Common Stock	2,401		Direct	F1, F3

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	On August 18, 2022, the Reporting Person was granted PSUs which vest only to the extent specified financial performance criteria are achieved and subject to the Reporting Person's continued service with the Issuer, as follows: (i) 1/3 of the earned award vested on the first anniversary of the grant date and (ii) an additional 1/12 of the earned award will vest on the first day of each calendar quarter thereafter. The Reporting Person initially reported the number of shares that were eligible to be earned at target-level performance achievement. The performance criteria were achieved at a level above target; accordingly, the Reporting Person is eligible to earn 133.13% of the target number of units. The actual number of shares that vested on the reported transaction date was 133.13% of the at-target number of shares subject to vesting on that date and the number of PSUs beneficially owned following the reported transaction has been updated to reflect the new target number of units.
F2	Includes 1,590 total shares purchased on February 28, 2025 under the Employee Stock Purchase Plan.
F3	Performance Restricted Stock Units ("PSUs") convert into common stock on a one-for-one basis.