Justin Schreiber - May 1, 2025 Form 4 Insider Report for LifeMD, Inc. (LFMD)

Role
Chairman and CEO, Director
Signature
/s/ Justin Schreiber
Stock symbol
LFMD
Transactions as of
May 1, 2025
Transactions value $
-$188,223
Form type
4
Date filed
5/5/2025, 06:02 PM
Previous filing
May 1, 2025
SEC
View on sec.gov

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
Schreiber Justin Chairman and CEO, Director 236 FIFTH AVENUE, SUITE 400, NEW YORK /s/ Justin Schreiber 2025-05-05 0001720512

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction LFMD Common Stock Sale -$166K -22K -0.85% $7.53 2.55M May 1, 2025 by Schreiber Holdings LLC F1
transaction LFMD Common Stock Sale -$22.5K -3.01K -0.12% $7.50 2.55M May 2, 2025 by Schreiber Holdings LLC F2
holding LFMD Common Stock 200K May 1, 2025 Direct
holding LFMD Common Stock 14K May 1, 2025 By Child 1
holding LFMD Common Stick 14K May 1, 2025 By Child 2
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $7.500 and $7.620, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price with the ranges set forth above.
F2 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $7.5000 to $7.5050, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth above.