Justin Schreiber - 01 Aug 2025 Form 4 Insider Report for LifeMD, Inc. (LFMD)

Role: Chairman and CEO, Director
Signature: /s/ Justin Schreiber
Issuer symbol: LFMD
Transactions as of: 01 Aug 2025
Transactions value $: -$249,690
Form type: 4
Filing time: 05 Aug 2025, 17:14:36 UTC
Previous filing: 03 Jul 2025
SEC: View on sec.gov

Reporting Owners (1)

Name	Relationship	Address	Signature	Signature date	CIK
Schreiber Justin	Chairman and CEO, Director	236 FIFTH AVENUE, SUITE 400, NEW YORK	/s/ Justin Schreiber	05 Aug 2025	0001720512

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	LFMD	Common Stock	Sale	-$250K	-25K	-1%	$9.99	2.48M	01 Jul 2025	by Schreiber Holdings LLC	F1
holding	LFMD	Common Stock						200K	01 Aug 2025	Direct
holding	LFMD	Common Stock						14K	01 Aug 2025	By Child 1
holding	LFMD	Common Stick						14K	01 Aug 2025	By Child 2

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id	Content
F1	The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $9.80 and $10.23, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price with the ranges set forth above.

Content

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $9.80 and $10.23, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price with the ranges set forth above.