JOHN K. SCHMIDT - 11 Nov 2024 Form 4 Insider Report for HEARTLAND FINANCIAL USA INC (HTLF)

Role: Director
Signature: /s/ Janet Emerson, as attorney-in-fact for John K. Schmidt
Issuer symbol: HTLF
Transactions as of: 11 Nov 2024
Net transactions value: -$1,537,200
Form type: 4
Filing time: 13 Nov 2024, 17:29:26 UTC
Previous filing: 24 Jun 2024
Next filing: 04 Feb 2025
SEC: View on sec.gov

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	HTLF	Common Stock	Sale	$1,537,200	-22,500	-27%	$68.32	60,541	11 Nov 2024	Direct	F1, F2
transaction	HTLF	Common Stock	Gift	$0	-3,500	-5.8%	$0.000000	57,041	13 Nov 2024	Direct	F2
holding	HTLF	Common Stock						39,670	11 Nov 2024	by Spouse
holding	HTLF	Common Stock						4,780	11 Nov 2024	401(k)

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $67.90 to $68.90, inclusive. The reporting person undertakes to provide to the Issuer, any security holder, or the Staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F2	Of these shares 2,506 are held as JTWROS and 1,000 are held in Jt. Ten.

Content

The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $67.90 to $68.90, inclusive. The reporting person undertakes to provide to the Issuer, any security holder, or the Staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Of these shares 2,506 are held as JTWROS and 1,000 are held in Jt. Ten.