Jay LeCoryelle Johnson - Mar 11, 2025 Form 4 Insider Report for LAMAR ADVERTISING CO/NEW (LAMR)

Role
CFO, Treasurer, EVP
Signature
/s/ James McIlwain, as attorney-in-fact
Stock symbol
LAMR
Transactions as of
Mar 11, 2025
Transactions value $
$0
Form type
4
Date filed
3/13/2025, 04:25 PM
Previous filing
May 28, 2024
SEC
View on sec.gov

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction LAMR LTIP Units Award $0 +33.6K $0.00 33.6K Mar 11, 2025 Class A Common Stock 33.6K Direct F1, F2
holding LAMR LTIP Units 22K Mar 11, 2025 Class A Common Stock 22K By Westview Capital Partners, LLC F3, F4
holding LAMR LTIP Units 19.8K Mar 11, 2025 Class A Common Stock 19.8K By Brawley Capital Partners, L.L.C. F3, F5
holding LAMR LTIP Units 33.6K Mar 11, 2025 Class A Common Stock 33.6K By Blair Road, L.L.C. F3, F6
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 These LTIP Units ("LTIP Units") of Lamar Advertising Limited Partnership (the "OP"), the operating partnership of Lamar Advertising Company ("Lamar"), were issued under Lamar's 1996 Equity Incentive Plan, as amended. LTIP Units are a class of units of the OP that, following the occurrence of certain events and upon vesting, convert automatically into an equivalent number of common partnership units of the OP ("Common Units").
F2 Common Units are redeemable by the holder for cash or Class A common stock of Lamar on a one-for-one basis, at Lamar's election. These LTIP Units are subject to forfeiture based on the achievement of financial performance goals by Lamar, and will vest upon certification of Lamar's financial results for 2025, expected to occur in February 2026, subject to the reporting person's continued employment at Lamar and the discretion of the Compensation Committee. The number of LTIP Units issued is the maximum number achievable by such reporting person and represents achievement of financial performance goals at 120% of target.
F3 These LTIP Units of the OP were issued in 2022, 2023, and 2024 under Lamar's 1996 Equity Incentive Plan, as amended, and following the occurrence of certain events and upon vesting, convert automatically into an equivalent number of Common Units. The Common Units are redeemable by the holder for cash or Class A common stock of Lamar on a one-for-one basis, at Lamar's election.
F4 The reporting person is a member and manager of Westview Capital Partners, LLC.
F5 The reporting person is a member and manager of Brawley Capital Partners, L.L.C.
F6 The reporting person is a member and manager of Blair Road, L.L.C.