Jonathan Bryan Campbell - Feb 18, 2025 Form 4 Insider Report for BREAD FINANCIAL HOLDINGS, INC. (BFH)

Signature
Benjamin L. Morgan, Attorney in Fact
Stock symbol
BFH
Transactions as of
Feb 18, 2025
Transactions value $
-$244,177
Form type
4
Date filed
2/20/2025, 06:44 PM
Previous filing
Feb 20, 2024

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction BFH Common Stock Award +8.5K +26.84% 40.2K Feb 18, 2025 Direct F1
transaction BFH Common Stock Tax liability -$244K -3.93K -9.79% $62.10 36.2K Feb 18, 2025 Direct F2, F3
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The new grant is for 8,498 shares of common stock represented by time-based restricted stock units (RSUs). These time-based RSUs will vest over a three-year period, with 2,804 units vesting on each of 2/18/26 and 2/18/27 and 2,890 units vesting on 2/18/28, subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting dates.
F2 Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units.
F3 The total number of securities beneficially owned includes: (a) 14,238 unrestricted shares; (b) 4,078 unvested units from an award of 11,993 time-based restricted stock units granted 2/15/23; (c) 9,413 unvested units from an award of 14,049 time-based restricted stock units granted 2/15/24; and (d) the new grant for 8,498 time-based restricted stock units.