Allegra S. Driscoll - Feb 18, 2025 Form 4 Insider Report for BREAD FINANCIAL HOLDINGS, INC. (BFH)

Signature
Benjamin L. Morgan, Attorney in Fact
Stock symbol
BFH
Transactions as of
Feb 18, 2025
Transactions value $
-$173,073
Form type
4
Date filed
2/20/2025, 06:45 PM
Previous filing
Feb 20, 2024

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction BFH Common Stock Award +7.77K +25.14% 38.7K Feb 18, 2025 Direct F1
transaction BFH Common Stock Award +11.7K +30.13% 50.3K Feb 18, 2025 Direct F2
transaction BFH Common Stock Tax liability -$173K -2.79K -5.54% $62.10 47.5K Feb 18, 2025 Direct F3, F4
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The new grant is for 7,770 shares of common stock represented by time-based restricted stock units (RSUs). These time-based RSUs will vest over a three-year period, with 2,564 units vesting on each of 2/18/26 and 2/18/27 and 2,642 units vesting on 2/18/28, subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting dates.
F2 The new grant is for 11,655 shares of common stock represented by performance-based RSUs, which may be adjusted up or down at the time the performance targets are measured at the end of the three-year performance period. These performance-based RSUs may vest on 2/18/28 contingent on meeting predetermined performance measures and subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting date.
F3 Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units.
F4 The total number of securities beneficially owned includes: (a) 1,293 unrestricted shares; (b) 8,284 unvested units from an award of 12,364 time-based restricted stock units granted 2/15/24; (c) 18,545 unvested performance-based restricted stock units granted 2/15/24; (d) the new grant for 7,770 time-based restricted stock units; and (e) the new grant for 11,655 performance-based restricted stock units.