| Name | Relationship | Address | Signature | Signature date | CIK |
|---|---|---|---|---|---|
| D LOREN ROBERT W | CEO and Chairman, Director, 10%+ Owner | C/O XCEL BRANDS, INC., 550 SEVENTH AVENUE, 11TH FLOOR, NEW YORK | /s/ Robert D'Loren | 30 May 2025 | 0001086742 |
| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | XELB | Common Stock | Award | $0 | +8.75K | +3.72% | $0.00 | 244K | 28 May 2025 | Direct | F1 |
| holding | XELB | Common Stock | 60.7K | 28 May 2025 | See Footnote | F2 |
| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Underlying Class | Amount | Exercise Price | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | XELB | Stock Option | Award | $0 | +8.75K | $0.00 | 8.75K | 28 May 2025 | Common Stock | 8.75K | $2.63 | Direct |
| Id | Content |
|---|---|
| F1 | Represents shares of restricted stock awarded pursuant to a restricted stock agreement which vest on November 1, 2025. |
| F2 | Represents shares held by the Irrevocable Trust of Rose Dempsey, of which the reporting person has sole voting and dispositive power. |