| Name | Relationship | Address | Signature | Signature date | CIK |
|---|---|---|---|---|---|
| D LOREN ROBERT W | CEO and Chairman, Director, 10%+ Owner | C/O XCEL BRANDS, INC., 550 SEVENTH AVENUE, NEW YORK | /s/ Robert W. D'Loren | 2025-12-05 | 0001086742 |
| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | XELB | Common Stock | Award | $29.6K | +31.5K | +6.13% | $0.94 | 545K | Dec 3, 2025 | Direct | F1 |
| transaction | XELB | Common Stock | Tax liability | -$13.7K | -14.6K | -2.67% | $0.94 | 531K | Dec 3, 2025 | Direct | |
| transaction | XELB | Common Stock | Award | $23.5K | +25K | +4.71% | $0.94 | 556K | Dec 3, 2025 | Direct | F2 |
| transaction | XELB | Common Stock | Purchase | $17.5K | +50K | +9% | $0.35 | 606K | Dec 5, 2025 | Direct | |
| holding | XELB | Common Stock | 60.7K | Dec 3, 2025 | See Footnote | F4 |
| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Underlying Class | Amount | Exercise Price | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | XELB | Stock Options | Award | $0 | +251K | $0.00 | 251K | Dec 3, 2025 | Common Stock | 251K | $0.94 | Direct | F3 |
| Id | Content |
|---|---|
| F1 | Represents shares of awarded by the issuer pursuant to the reporting person's employment agreement in lieu of cash salary. |
| F2 | Represents shares awarded to Mr. D'Loren |
| F3 | The options vest as to 71,842 shares upon the common stock having a closing price of $3.00 or higher; 60,053 shares upon the common stock having a closing price of $5.00 or higher; 49,368 shares upon the common stock having a closing price of $7.00 or higher, 39,937 shares upon the common stock having a closing price of $9.00 or higher and 29,474 upon the common stock having a closing price of $11.00 or higher. |
| F4 | Represents shares held by the Irrevocable Trust of Rose Dempsey, of which the reporting person has sole voting and dispositive power. |