Marc Benioff - Oct 2, 2025 Form 4 Insider Report for Salesforce, Inc. (CRM)

Role
Chair and CEO, Director
Signature
/s/ Andrew Leeds, Attorney-in-Fact for Marc Benioff
Stock symbol
CRM
Transactions as of
Oct 2, 2025
Transactions value $
-$171,312
Form type
4
Date filed
10/3/2025, 05:44 PM
Previous filing
Oct 2, 2025
SEC
View on sec.gov

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
Benioff Marc Chair and CEO, Director 415 MISSION STREET, 3RD FLOOR, SAN FRANCISCO /s/ Andrew Leeds, Attorney-in-Fact for Marc Benioff 2025-10-03 0001294693

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction CRM Common Stock Options Exercise $363K +2.25K +0.02% $161.50 11.9M Oct 2, 2025 Direct F1, F2
transaction CRM Common Stock Sale -$38.5K -164 0% $234.65 11.9M Oct 2, 2025 Direct F1, F2, F3
transaction CRM Common Stock Sale -$35.8K -152 0% $235.77 11.9M Oct 2, 2025 Direct F1, F2, F4
transaction CRM Common Stock Sale -$146K -618 -0.01% $236.89 11.9M Oct 2, 2025 Direct F1, F2, F5
transaction CRM Common Stock Sale -$80.6K -339 0% $237.74 11.9M Oct 2, 2025 Direct F1, F2, F6
transaction CRM Common Stock Sale -$233K -977 -0.01% $238.87 11.9M Oct 2, 2025 Direct F1, F2, F7
holding CRM Common Stock 107K Oct 2, 2025 By Trust
holding CRM Common Stock 10M Oct 2, 2025 By Marc Benioff Fund LLC F8

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction CRM Non-qualified Stock Option (Right to Buy) Options Exercise $0 -2.25K -4.53% $0.00 47.4K Oct 2, 2025 Common Stock 2.25K $161.50 Direct F1, F9
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.
F2 Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.
F3 Weighted average price. These shares were sold in multiple transactions at prices ranging from $234.2900 to $235.1824 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
F4 Weighted average price. These shares were sold in multiple transactions at prices ranging from $235.3300 to $236.3240 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
F5 Weighted average price. These shares were sold in multiple transactions at prices ranging from $236.3690 to $237.3493 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
F6 Weighted average price. These shares were sold in multiple transactions at prices ranging from $237.3956 to $238.2987 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
F7 Weighted average price. These shares were sold in multiple transactions at prices ranging from $238.4425 to $239.2800 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
F8 Shares held in the Marc Benioff Fund LLC (the "Fund"). Fund interests are held in the reporting person's name or in trust.
F9 Option vests over four years at the rate of 25% on March 22, 2020, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.