Marc Benioff - 10 Oct 2025 Form 4 Insider Report for Salesforce, Inc. (CRM)

Signature
/s/ Andrew Leeds, Attorney-in-Fact for Marc Benioff
Issuer symbol
CRM
Transactions as of
10 Oct 2025
Transactions value $
-$374,647
Form type
4
Filing time
14 Oct 2025, 17:44:14 UTC
Previous filing
10 Oct 2025
Next filing
15 Oct 2025

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
Benioff Marc Chair and CEO, Director 415 MISSION STREET, 3RD FLOOR, SAN FRANCISCO /s/ Andrew Leeds, Attorney-in-Fact for Marc Benioff 14 Oct 2025 0001294693

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction CRM Common Stock Options Exercise $363K +2.25K +0.02% $161.50 11.9M 10 Oct 2025 Direct F1, F2
transaction CRM Common Stock Sale -$174K -720 -0.01% $241.71 11.9M 10 Oct 2025 Direct F1, F2, F3
transaction CRM Common Stock Sale -$174K -719 -0.01% $242.41 11.9M 10 Oct 2025 Direct F1, F2, F4
transaction CRM Common Stock Sale -$32.7K -134 0% $244.10 11.9M 10 Oct 2025 Direct F1, F2, F5
transaction CRM Common Stock Sale -$42.4K -173 0% $245.29 11.9M 10 Oct 2025 Direct F1, F2, F6
transaction CRM Common Stock Sale -$72K -292 0% $246.66 11.9M 10 Oct 2025 Direct F1, F2, F7
transaction CRM Common Stock Sale -$38.9K -157 0% $247.97 11.9M 10 Oct 2025 Direct F1, F2, F8
transaction CRM Common Stock Sale -$13.7K -55 0% $248.55 11.9M 10 Oct 2025 Direct F1, F2, F9
transaction CRM Common Stock Options Exercise $363K +2.25K +0.02% $161.50 11.9M 13 Oct 2025 Direct F1, F2
transaction CRM Common Stock Sale -$39.9K -164 0% $243.10 11.9M 13 Oct 2025 Direct F1, F2, F10
transaction CRM Common Stock Sale -$148K -607 -0.01% $244.24 11.9M 13 Oct 2025 Direct F1, F2, F11
transaction CRM Common Stock Sale -$141K -574 0% $245.00 11.9M 13 Oct 2025 Direct F1, F2, F12
transaction CRM Common Stock Sale -$46.2K -188 0% $246.00 11.9M 13 Oct 2025 Direct F1, F2, F13
transaction CRM Common Stock Sale -$3.7K -15 0% $246.66 11.9M 13 Oct 2025 Direct F1, F2, F14
transaction CRM Common Stock Sale -$47.2K -190 0% $248.34 11.9M 13 Oct 2025 Direct F1, F2, F15
transaction CRM Common Stock Sale -$127K -512 0% $248.88 11.9M 13 Oct 2025 Direct F1, F2, F16
holding CRM Common Stock 107K 10 Oct 2025 By Trust
holding CRM Common Stock 10M 10 Oct 2025 By Marc Benioff Fund LLC F17

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction CRM Non-qualified Stock Option (Right to Buy) Options Exercise $0 -2.25K -6.23% $0.00 33.9K 10 Oct 2025 Common Stock 2.25K $161.50 Direct F1, F18
transaction CRM Non-qualified Stock Option (Right to Buy) Options Exercise $0 -2.25K -6.64% $0.00 31.6K 13 Oct 2025 Common Stock 2.25K $161.50 Direct F1, F18
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.
F2 Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.
F3 Weighted average price. These shares were sold in multiple transactions at prices ranging from $241.0865 to $242.0847 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
F4 Weighted average price. These shares were sold in multiple transactions at prices ranging from $242.0864 to $242.9000 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
F5 Weighted average price. These shares were sold in multiple transactions at prices ranging from $243.5253 to $244.4898 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
F6 Weighted average price. These shares were sold in multiple transactions at prices ranging from $245.0800 to $245.8135 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
F7 Weighted average price. These shares were sold in multiple transactions at prices ranging from $246.1985 to $247.1300 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
F8 Weighted average price. These shares were sold in multiple transactions at prices ranging from $247.3895 to $248.2300 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
F9 Weighted average price. These shares were sold in multiple transactions at prices ranging from $248.4950 to $248.6030 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
F10 Weighted average price. These shares were sold in multiple transactions at prices ranging from $242.6200 to $243.6000 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
F11 Weighted average price. These shares were sold in multiple transactions at prices ranging from $243.6200 to $244.5800 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
F12 Weighted average price. These shares were sold in multiple transactions at prices ranging from $244.6200 to $245.6000 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
F13 Weighted average price. These shares were sold in multiple transactions at prices ranging from $245.6300 to $246.5700 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
F14 Weighted average price. These shares were sold in multiple transactions at prices ranging from $246.6300 to $246.6900 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
F15 Weighted average price. These shares were sold in multiple transactions at prices ranging from $247.6300 to $248.5800 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
F16 Weighted average price. These shares were sold in multiple transactions at prices ranging from $248.6600 to $249.3100 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
F17 Shares held in the Marc Benioff Fund LLC (the "Fund"). Fund interests are held in the reporting person's name or in trust.
F18 Option vests over four years at the rate of 25% on March 22, 2020, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.