Parker Harris - Oct 29, 2024 Form 4 Insider Report for Salesforce, Inc. (CRM)

Role
Co-Founder and CTO, Slack, Director
Signature
/s/ Sarah Dale, Attorney-in-Fact for Parker Harris
Stock symbol
CRM
Transactions as of
Oct 29, 2024
Transactions value $
-$756,014
Form type
4
Date filed
10/30/2024, 05:30 PM
Previous filing
Oct 23, 2024
Next filing
Nov 6, 2024
SEC
View on sec.gov

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction CRM Common Stock Options Exercise $496K +4.2K +3.52% $118.04 124K Oct 29, 2024 Direct F1
transaction CRM Common Stock Sale -$115K -390 -0.32% $294.02 123K Oct 29, 2024 Direct F1, F2
transaction CRM Common Stock Sale -$99.3K -336 -0.27% $295.50 123K Oct 29, 2024 Direct F1, F3
transaction CRM Common Stock Sale -$300K -1.01K -0.82% $297.69 122K Oct 29, 2024 Direct F1, F4
transaction CRM Common Stock Sale -$393K -1.32K -1.08% $298.71 121K Oct 29, 2024 Direct F1, F5
transaction CRM Common Stock Sale -$345K -1.15K -0.95% $299.70 119K Oct 29, 2024 Direct F1, F6
holding CRM Common Stock 947K Oct 29, 2024 By HJ Family Trust F7
holding CRM Common Stock 116K Oct 29, 2024 By LLC BE F8
holding CRM Common Stock 171K Oct 29, 2024 By LLC BN F8
holding CRM Common Stock 116K Oct 29, 2024 By LLC NE F8
holding CRM Common Stock 171K Oct 29, 2024 By LLC NN F8
holding CRM Common Stock 116K Oct 29, 2024 By LLC ZE F8
holding CRM Common Stock 171K Oct 29, 2024 By LLC ZN F8

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction CRM Non-qualified Stock Option (Right to Buy) Options Exercise $0 -4.2K -51.41% $0.00 3.97K Oct 29, 2024 Common Stock 4.2K $118.04 Direct F1, F9
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on September 26, 2023.
F2 Weighted average price. These shares were sold in multiple transactions at prices ranging from $293.5400 to $294.4700 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
F3 Weighted average price. These shares were sold in multiple transactions at prices ranging from $295.2500 to $295.7500 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
F4 Weighted average price. These shares were sold in multiple transactions at prices ranging from $297.1600 to $297.9400 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
F5 Weighted average price. These shares were sold in multiple transactions at prices ranging from $298.2100 to $299.1989 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
F6 Weighted average price. These shares were sold in multiple transactions at prices ranging from $299.2300 to $300.1400 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
F7 Shares held in The G. Parker Harris III & Holly L. Johnson Family Trust.
F8 The reported securities are held by an LLC that is managed by the reporting person and his spouse.
F9 Option is exercisable and vests over four years at the rate of 25% on March 22, 2019, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.