Matthew Ohayer - Oct 1, 2025 Form 4 Insider Report for Vital Farms, Inc. (VITL)

Role
EXECUTIVE CHAIRPERSON, Director, 10%+ Owner
Signature
/s/ Francis Cullo, Attorney-in-Fact
Stock symbol
VITL
Transactions as of
Oct 1, 2025
Transactions value $
-$1,405,276
Form type
4
Date filed
10/3/2025, 04:15 PM
Previous filing
Sep 8, 2025
SEC
View on sec.gov

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
OHAYER MATTHEW EXECUTIVE CHAIRPERSON, Director, 10%+ Owner C/O VITAL FARMS, INC., 3601 SOUTH CONGRESS AVENUE, SUITE C100, AUSTIN /s/ Francis Cullo, Attorney-in-Fact 2025-10-03 0001025680

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction VITL Common Stock Sale -$22.9K -600 -0.01% $38.17 6.48M Oct 1, 2025 Direct F1
transaction VITL Common Stock Sale -$941K -23.5K -0.36% $39.98 6.46M Oct 1, 2025 Direct F1, F2
transaction VITL Common Stock Sale -$441K -10.9K -0.17% $40.63 6.45M Oct 1, 2025 Direct F1, F3
holding VITL Common Stock 716K Oct 1, 2025 By former spouse. F4
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 14, 2025.
F2 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $39.38 to $40.37 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (2) and (3).
F3 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $40.38 to $40.91 inclusive.
F4 Pursuant to an agreement between the Reporting Person and his former spouse, the Reporting Person has sole voting control over the shares. The Reporting Person has no pecuniary interest in the shares.