Douglas Scott Peterson - Oct 9, 2024 Form 4 Insider Report for Purple Innovation, Inc. (PRPL)

Role
Director
Signature
/s/ Tricia McDermott, Attorney-in-Fact
Stock symbol
PRPL
Transactions as of
Oct 9, 2024
Transactions value $
$0
Form type
4
Date filed
2/3/2025, 07:26 AM
Previous filing
Mar 6, 2024
SEC
View on sec.gov

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction PRPL Class A Common Stock Gift $0 -31.8K -100% $0.00 0 Oct 9, 2024 Direct F1
transaction PRPL Class A Common Stock Gift $0 +31.8K +1% $0.00 3.21M Oct 9, 2024 Scott and Christina Peterson 101 Trust F1, F3, F4
transaction PRPL Class A Common Stock Other $0 +23K $0.00 23K Nov 15, 2024 Direct F2
transaction PRPL Class A Common Stock Gift $0 -23K -100% $0.00 0 Nov 15, 2024 Direct F2
transaction PRPL Class A Common Stock Gift $0 +23K +0.72% $0.00 3.23M Nov 15, 2024 Scott and Christina Peterson 101 Trust F2, F3, F4
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 On October 9, 2024, the reporting person transferred 31,765 shares of Class A Common Stock to the Scott and Christina Peterson 101 Trust for no consideration.
F2 November 15, 2024, pro rata distributions from Black Oak-Intellibed-Senior Debt Fund, LLC, Black Oak Fund3, LLC and Black Oak Alpha Equity Funds, LLC (the "Black Oak Entities") of 23,028 shares of Class A Common Stock to the reporting person. The reporting person is a non-managing member of each of the Black Oak Entities. On the same day the reporting person transferred those shares to the Scott and Christina Peterson 101 Trust for no consideration.
F3 Due to an administrative error, the Form 3 filed for the reporting person on June 16, 2023, inadvertently understated the number of shares of Class A Common Stock beneficially owned by the reporting person in the Scott and Christina Peterson 101 Trust as of that date by 1 share. Such share was also omitted from three Form 4s filed by the reporting person after his original Form 3 was filed. This error has been corrected on this Form 4.
F4 Mr. Peterson is the Grantor of the Scott and Christina Peterson 101 Trust and has investment control over and may be considered the beneficial owner of all stock owned by the Scott and Christina Peterson 101 Trust.