George Turner Ulrich - Mar 31, 2025 Form 4 Insider Report for Purple Innovation, Inc. (PRPL)

Role
Principal Accounting Officer
Signature
/s/ Todd Vogensen, Attorney-in-Fact
Stock symbol
PRPL
Transactions as of
Mar 31, 2025
Transactions value $
-$1,707
Form type
4
Date filed
4/2/2025, 04:00 PM
Previous filing
Mar 18, 2025
SEC
View on sec.gov

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction PRPL Class A Common Stock Options Exercise +6.58K +27.62% 30.4K Mar 31, 2025 Direct F1
transaction PRPL Class A Common Stock Tax liability -$1.71K -2.25K -7.4% $0.76 28.1K Mar 31, 2025 Direct

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction PRPL Restricted Stock Units Options Exercise $0 -6.58K -33.33% $0.00 13.2K Mar 31, 2025 Class A Common Stock 6.58K Direct F1, F2
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.
F2 Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

Remarks:

Exhibit 24 Power of Attorney