Eric Scott Haynor - Jun 6, 2025 Form 4 Insider Report for Purple Innovation, Inc. (PRPL)

Role
Chief Operating Officer
Signature
/s/ Todd Vogensen, Attorney-in-Fact
Stock symbol
PRPL
Transactions as of
Jun 6, 2025
Transactions value $
$0
Form type
4
Date filed
6/6/2025, 04:01 PM
Previous filing
Apr 2, 2025
SEC
View on sec.gov

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
HAYNOR ERIC SCOTT Chief Operating Officer C/O PURPLE INNOVATION, INC.,, 4100 N. CHAPEL RIDGE RD., SUITE 200, LEHI /s/ Todd Vogensen, Attorney-in-Fact 2025-06-06 0001933097

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction PRPL Class A Common Stock Options Exercise +12.6K +5.9% 226K Jun 6, 2025 Direct F1

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction PRPL Restricted Stock Units Options Exercise $0 -12.6K -100% $0.00 0 Jun 6, 2025 Class A Common Stock 12.6K Direct F1, F2
transaction PRPL Performance Stock Units Disposed to Issuer $0 -70K -100% $0.00 0 Jun 6, 2025 Class A Common Stock 0 Direct F1, F3
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.
F2 On June 6, 2022, the reporting person was granted 37,715 Restricted Stock Units. The Restricted Stock Units vest in three equal annual installments; one-third on June 6, 2023; one-third on June 6, 2024; and one-third on June 6, 2025 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.
F3 On June 6, 2022, the Company granted Performance Stock Units that could vest on June 6, 2025, if PRPL's Class A Common Stock achieved specific target prices per share. No target prices were achieved so no shares of Class A Common Stock were issued for these Performance Stock Units.