| Name | Relationship | Address | Signature | Signature date | CIK |
|---|---|---|---|---|---|
| McDermott William R | Chairman & CEO, Director | C/O SERVICENOW, INC., 2225 LAWSON LANE, SANTA CLARA | /s/ William R. McDermott by Russell S. Elmer, Attorney-in-Fact | 02 Sep 2025 | 0001334944 |
| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | NOW | Common Stock | Sale | -$319,501 | -355 | -2.9% | $900 | 12,084 | 28 Aug 2025 | Direct | F1, F2, F3 |
| transaction | NOW | Common Stock | Sale | -$360,916 | -400 | -3.3% | $902.29 | 11,684 | 28 Aug 2025 | Direct | F1, F2, F4 |
| transaction | NOW | Common Stock | Sale | -$180,667 | -200 | -1.7% | $903.34 | 11,484 | 28 Aug 2025 | Direct | F1, F2, F5 |
| transaction | NOW | Common Stock | Sale | -$271,566 | -300 | -2.6% | $905.22 | 11,184 | 28 Aug 2025 | Direct | F1, F2, F6 |
| transaction | NOW | Common Stock | Sale | -$240,290 | -265 | -2.4% | $906.76 | 10,919 | 28 Aug 2025 | Direct | F1, F2, F7 |
| transaction | NOW | Common Stock | Sale | -$260,610 | -287 | -2.6% | $908.05 | 10,632 | 28 Aug 2025 | Direct | F1, F2, F8 |
| transaction | NOW | Common Stock | Sale | -$272,776 | -300 | -2.8% | $909.26 | 10,332 | 28 Aug 2025 | Direct | F1, F2, F9 |
| transaction | NOW | Common Stock | Sale | -$201,212 | -221 | -2.1% | $910.46 | 10,111 | 28 Aug 2025 | Direct | F1, F2, F10 |
| transaction | NOW | Common Stock | Sale | -$561,897 | -616 | -6.1% | $912.17 | 9,495 | 28 Aug 2025 | Direct | F1, F2, F11 |
| transaction | NOW | Common Stock | Sale | -$122,323 | -134 | -1.4% | $912.86 | 9,361 | 28 Aug 2025 | Direct | F1, F2, F12 |
| transaction | NOW | Common Stock | Sale | -$91,396 | -100 | -1.1% | $913.96 | 9,261 | 28 Aug 2025 | Direct | F1 |
| transaction | NOW | Common Stock | Sale | -$250,668 | -273 | -2.9% | $918.2 | 8,988 | 28 Aug 2025 | Direct | F1, F2, F13 |
| transaction | NOW | Common Stock | Sale | -$184,053 | -200 | -2.2% | $920.26 | 8,788 | 28 Aug 2025 | Direct | F1, F2, F14 |
| transaction | NOW | Common Stock | Sale | -$175,334 | -190 | -2.2% | $922.82 | 8,598 | 28 Aug 2025 | Direct | F1, F2, F15 |
| transaction | NOW | Common Stock | Sale | -$9,249 | -10 | -0.12% | $924.93 | 8,588 | 28 Aug 2025 | Direct | F1 |
| transaction | NOW | Common Stock | Sale | -$578,570 | -623 | -7.3% | $928.68 | 7,965 | 28 Aug 2025 | Direct | F1, F2, F16 |
| transaction | NOW | Common Stock | Sale | -$553,174 | -595 | -7.5% | $929.7 | 7,370 | 28 Aug 2025 | Direct | F1, F2, F17 |
| transaction | NOW | Common Stock | Sale | -$128,504 | -138 | -1.9% | $931.19 | 7,232 | 28 Aug 2025 | Direct | F1, F2, F18 |
| transaction | NOW | Common Stock | Sale | -$120,246 | -129 | -1.8% | $932.14 | 7,103 | 28 Aug 2025 | Direct | F1, F2, F19 |
| transaction | NOW | Common Stock | Sale | -$456,409 | -489 | -6.9% | $933.35 | 6,614 | 28 Aug 2025 | Direct | F1, F2, F20 |
| holding | NOW | Common Stock | 4,881 | 28 Aug 2025 | by Trust |
Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.
Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).
| Id | Content |
|---|---|
| F1 | The transactions reported on this Form 4 were effected pursuant to the Rule 10b5-1 trading plan adopted by the Reporting Person on February 27, 2025. |
| F2 | Represents the aggregate of sales effected on the same day at different prices. |
| F3 | Represents the weighted average sales price per share. The shares sold at prices ranging from $900.00 to $900.01 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. |
| F4 | Represents the weighted average sales price per share. The shares sold at prices ranging from $902.20 to $902.38 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. |
| F5 | Represents the weighted average sales price per share. The shares sold at prices ranging from $903.33 to $903.34 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. |
| F6 | Represents the weighted average sales price per share. The shares sold at prices ranging from $904.84 to $905.42 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. |
| F7 | Represents the weighted average sales price per share. The shares sold at prices ranging from $906.21 to $906.94 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. |
| F8 | Represents the weighted average sales price per share. The shares sold at prices ranging from $907.90 to $908.82 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. |
| F9 | Represents the weighted average sales price per share. The shares sold at prices ranging from $909.215 to $909.28 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. |
| F10 | Represents the weighted average sales price per share. The shares sold at prices ranging from $910.38 to $911.25 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. |
| F11 | Represents the weighted average sales price per share. The shares sold at prices ranging from $911.73 to $912.58 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. |
| F12 | Represents the weighted average sales price per share. The shares sold at prices ranging from $912.84 to $912.87 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. |
| F13 | Represents the weighted average sales price per share. The shares sold at prices ranging from $918.11 to $918.56 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. |
| F14 | Represents the weighted average sales price per share. The shares sold at prices ranging from $920.26 to $920.27 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. |
| F15 | Represents the weighted average sales price per share. The shares sold at prices ranging from $922.81 to $922.82 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. |
| F16 | Represents the weighted average sales price per share. The shares sold at prices ranging from $928.26 to $929.25 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. |
| F17 | Represents the weighted average sales price per share. The shares sold at prices ranging from $929.36 to $930.29 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. |
| F18 | Represents the weighted average sales price per share. The shares sold at prices ranging from $930.55 to $931.50 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. |
| F19 | Represents the weighted average sales price per share. The shares sold at prices ranging from $931.70 to $932.69 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. |
| F20 | Represents the weighted average sales price per share. The shares sold at prices ranging from $932.73 to $933.61 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. |