John Fieldly - 07 Aug 2025 Form 4 Insider Report for Celsius Holdings, Inc. (CELH)

Signature
/s/ Richard Mattessich, Attorney-in-fact
Issuer symbol
CELH
Transactions as of
07 Aug 2025
Transactions value $
-$7,327,287
Form type
4
Filing time
08 Aug 2025, 16:27:20 UTC
Previous filing
26 Jun 2025

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
Fieldly John Chief Executive Officer, Director 2381 NW EXECUTIVE CENTER DR., BOCA RATON /s/ Richard Mattessich, Attorney-in-fact 08 Aug 2025 0001685586

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction CELH Common Stock, $0.001 par value per share Sale -$7.33M -143K -13.78% $51.18 895K 07 Aug 2025 Direct F1
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 7, 2025.