Paul John Smith - Feb 14, 2025 Form 4 Insider Report for ServiceNow, Inc. (NOW)

Signature
/s/ Paul John Smith by Russell S. Elmer, Attorney-in-Fact
Stock symbol
NOW
Transactions as of
Feb 14, 2025
Transactions value $
-$3,516,454
Form type
4
Date filed
2/19/2025, 04:45 PM
Previous filing
Feb 14, 2025
Next filing
Feb 21, 2025

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction NOW Common Stock Sale -$150K -154 -2.86% $971.88 5.23K Feb 14, 2025 Direct F1, F2, F3
transaction NOW Common Stock Sale -$89.6K -92 -1.76% $973.70 5.14K Feb 14, 2025 Direct F1
transaction NOW Common Stock Sale -$218K -223 -4.34% $975.93 4.92K Feb 14, 2025 Direct F1, F2, F4
transaction NOW Common Stock Sale -$49.9K -51 -1.04% $979.10 4.87K Feb 14, 2025 Direct F1
transaction NOW Common Stock Sale -$196K -200 -4.11% $981.44 4.67K Feb 14, 2025 Direct F1
transaction NOW Common Stock Sale -$90.4K -92 -1.97% $982.80 4.58K Feb 14, 2025 Direct F1
transaction NOW Common Stock Sale -$36.4K -37 -0.81% $984.33 4.54K Feb 14, 2025 Direct F1, F2, F5
transaction NOW Common Stock Sale -$233K -236 -5.2% $986.08 4.3K Feb 14, 2025 Direct F1, F2, F6
transaction NOW Common Stock Sale -$97.8K -99 -2.3% $987.53 4.2K Feb 14, 2025 Direct F1
transaction NOW Common Stock Options Exercise $0 +4.06K +96.46% $0.00 8.26K Feb 14, 2025 Direct
transaction NOW Common Stock Options Exercise $0 +389 +4.71% $0.00 8.65K Feb 14, 2025 Direct
transaction NOW Common Stock Sale -$2.36M -2.4K -27.8% $980.05 6.24K Feb 18, 2025 Direct F7

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction NOW Restricted Stock Units Options Exercise $0 -4.06K -27.27% $0.00 10.8K Feb 14, 2025 Common Stock 4.06K Direct F8, F9, F10
transaction NOW Restricted Stock Units Options Exercise $0 -389 -11.13% $0.00 3.11K Feb 14, 2025 Common Stock 389 Direct F8, F11
transaction NOW Restricted Stock Units Award $0 +6.59K $0.00 6.59K Feb 18, 2025 Common Stock 6.59K Direct F8, F12
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 The transaction(s) reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 13, 2024.
F2 Represents the aggregate of sales effected on the same day at different prices.
F3 Represents the weighted average sales price per share. The shares sold at prices ranging from $971.87 to $971.88 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F4 Represents the weighted average sales price per share. The shares sold at prices ranging from $975.90 to $976.00 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F5 Represents the weighted average sales price per share. The shares sold at prices ranging from $984.30 to $984.41 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F6 Represents the weighted average sales price per share. The shares sold at prices ranging from $986.00 to $986.54 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F7 Shares sold to cover tax obligations in connection with the vesting of the RSUs listed in Table II. This sale is mandated by the Issuer's election under its 2012 and 2021 Equity Incentive Plans, and does not represent a discretionary trade by the Reporting Person.
F8 Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock.
F9 30% of the shares subject to the restricted stock units will vest on February 17, 2024, 15% of the shares subject to the restricted stock units will vest on each of August 17, 2024 and February 17, 2025, 20% of the shares subject to the restricted stock units will vest on August 17, 2025, and the final vest on February 17, 2026 of 20% of the shares subject to the restricted stock units is subject to adjustment based on the Issuer's 3-year relative total stockholder return performance against the S&P 500 index for the period from January 1, 2023 to December 31, 2025, subject to the reporting person's continued service to the Issuer on each vesting date.
F10 Acquired upon achievement of certain performance criteria pursuant to the performance-based restricted stock units granted February 15, 2023 under the Issuer's 2021 Equity Incentive Plan. The performance period for the restricted stock units was January 1, 2023 until December 31, 2023, with achievement of the applicable performance criteria subject to determination by the Issuer's Compensation Committee. This determination was obtained on January 22, 2024.
F11 The restricted stock units vest as to 1/16th of the total shares quarterly, with the first vesting occurring on May 17, 2023, and subject to the Reporting Person's continued service to the Issuer on each vesting date.
F12 The restricted stock units vest as to 1/12th of the total shares quarterly, with the first vesting occurring on May 15, 2025, and subject to the Reporting Person's continued service to the Issuer on each vesting date.