William R. McDermott - May 30, 2025 Form 4 Insider Report for ServiceNow, Inc. (NOW)

Role
Chairman & CEO, Director
Signature
/s/ William R. McDermott by Russell S. Elmer, Attorney-in-Fact
Stock symbol
NOW
Transactions as of
May 30, 2025
Transactions value $
-$2,074,620
Form type
4
Date filed
6/3/2025, 09:53 PM
Previous filing
May 20, 2025
Next filing
Jun 13, 2025
SEC
View on sec.gov

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
McDermott William R Chairman & CEO, Director C/O SERVICENOW, INC., 2225 LAWSON LANE, SANTA CLARA /s/ William R. McDermott by Russell S. Elmer, Attorney-in-Fact 2025-06-03 0001334944

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction NOW Common Stock Sale -$40.3K -40 -0.46% $1,006.70 8.62K May 30, 2025 Direct F1, F2, F3
transaction NOW Common Stock Sale -$424K -421 -4.88% $1,008.10 8.2K May 30, 2025 Direct F1, F2, F4
transaction NOW Common Stock Sale -$265K -263 -3.21% $1,008.60 7.94K May 30, 2025 Direct F1, F2, F5
transaction NOW Common Stock Sale -$612K -606 -7.63% $1,010.56 7.33K May 30, 2025 Direct F1, F2, F6
transaction NOW Common Stock Sale -$2.02K -2 -0.03% $1,011.25 7.33K May 30, 2025 Direct F1, F2, F7
transaction NOW Common Stock Sale -$289K -285 -3.89% $1,015.07 7.05K May 30, 2025 Direct F1, F2, F8
transaction NOW Common Stock Sale -$186K -183 -2.6% $1,016.19 6.86K May 30, 2025 Direct F1, F2
transaction NOW Common Stock Sale -$255K -250 -3.64% $1,020.00 6.61K May 30, 2025 Direct F1, F2
holding NOW Common Stock 4.88K May 30, 2025 by Trust
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person, Bill McDermott, on February 27, 2025.
F2 Represents the aggregate of sales effected on the same day at different prices.
F3 Represents the weighted average sales price per share. The shares sold at prices ranging from $1,006.265 to $1,007.010 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F4 Represents the weighted average sales price per share. The shares sold at prices ranging from $1,007.50 to $1,008.36 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F5 Represents the weighted average sales price per share. The shares sold at prices ranging from $1,008.525 to $1,009.210 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F6 Represents the weighted average sales price per share. The shares sold at prices ranging from $1,010.175 to $1,011.000 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F7 Represents the weighted average sales price per share. The shares sold at prices ranging from $1,011.24 to 1,011.25 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F8 Represents the weighted average sales price per share. The shares sold at prices ranging from $1,015.055 to $1,015.520 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.