Maurice J. Duca - Aug 11, 2025 Form 4 Insider Report for APPFOLIO INC (APPF)

Role
10%+ Owner
Signature
/s/ Kimberly Shea, Attorney-in-Fact for Maurice J. Duca
Stock symbol
APPF
Transactions as of
Aug 11, 2025
Transactions value $
-$1,581,404
Form type
4
Date filed
8/12/2025, 07:31 PM
Previous filing
Aug 12, 2025
Next filing
Aug 13, 2025

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
DUCA MAURICE J 10%+ Owner C/O IGSB, INC., 1485 E. VALLEY ROAD, SUITE H, SANTA BARBARA /s/ Kimberly Shea, Attorney-in-Fact for Maurice J. Duca 2025-08-12 0000938333

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction APPF Class A Common Stock Sale -$196K -700 -0.99% $280.19 70.1K Aug 11, 2025 Direct F1, F2
transaction APPF Class A Common Stock Sale -$141K -500 -0.71% $281.03 69.6K Aug 11, 2025 Direct F1, F3
transaction APPF Class A Common Stock Sale -$141K -500 -0.72% $282.42 69.1K Aug 11, 2025 Direct F1, F4
transaction APPF Class A Common Stock Sale -$85K -300 -0.43% $283.32 68.8K Aug 11, 2025 Direct F1, F5
transaction APPF Class A Common Stock Sale -$56.8K -200 -0.29% $284.20 68.6K Aug 11, 2025 Direct F1
transaction APPF Class A Common Stock Sale -$57.3K -200 -0.29% $286.30 68.4K Aug 11, 2025 Direct F1
transaction APPF Class A Common Stock Sale -$28.9K -100 -0.15% $289.30 68.3K Aug 11, 2025 Direct F1
transaction APPF Class A Common Stock Sale -$222K -792 -1.61% $280.84 48.4K Aug 11, 2025 By Family Trust F1, F6
transaction APPF Class A Common Stock Sale -$88K -312 -0.64% $282.01 48.1K Aug 11, 2025 By Family Trust F1, F7
transaction APPF Class A Common Stock Sale -$140K -496 -1.03% $283.24 47.6K Aug 11, 2025 By Family Trust F1, F8
transaction APPF Class A Common Stock Sale -$57.3K -200 -0.42% $286.74 47.4K Aug 11, 2025 By Family Trust F1, F9
transaction APPF Class A Common Stock Sale -$56K -200 -0.54% $280.15 37K Aug 11, 2025 By Pension Trust F1, F10, F11
transaction APPF Class A Common Stock Sale -$192K -681 -1.84% $282.31 36.3K Aug 11, 2025 By Pension Trust F1, F11, F12
transaction APPF Class A Common Stock Sale -$76.8K -271 -0.75% $283.54 36K Aug 11, 2025 By Pension Trust F1, F11, F13
transaction APPF Class A Common Stock Sale -$42.2K -148 -0.41% $284.80 35.9K Aug 11, 2025 By Pension Trust F1, F11
holding APPF Class A Common Stock 26.7K Aug 11, 2025 By IGSB Cardinal I, LLC F14
holding APPF Class A Common Stock 143K Aug 11, 2025 By IGSB Gaucho Fund I, LLC F15
holding APPF Class A Common Stock 9.81K Aug 11, 2025 By IGSB Cardinal Core BV, LLC F16
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 Sales made pursuant to a 10(b)5-1 trading plan previously adopted by the Reporting Person on December 13, 2024.
F2 This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $279.62 to $280.60, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F3 This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $280.75 to $281.24, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F4 This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $281.96 to $282.87, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F5 This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $283.20 to $283.55, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F6 This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $280.45 to $281.29, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F7 This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $281.64 to $282.21, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F8 This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $282.89 to $283.69, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F9 This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $286.29 to $287.18, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F10 This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $280.13 to $280.26, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F11 These shares of Class A Common Stock ("Class A Shares") are held by a pension trust of which the Reporting Person is the sole trustee and who, in that capacity, possesses sole voting and sole dispositive power over these Class A Shares. However, the Reporting Person does not possess any pecuniary interest in these Class A Shares.
F12 This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $281.98 to $282.93, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F13 This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $283.50 to $283.95, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F14 These Class A Shares are owned by IGSB Cardinal I, LLC, a limited liability company, of which the Reporting Person is the managing member. In that capacity, the Reporting Person possesses sole voting and dispositive power over these Class A Shares. However, the Reporting Person disclaims beneficial ownership in these Class A Shares, except to the extent of any pecuniary interest he may have therein.
F15 These Class A Shares are owned by IGSB Gaucho Fund I, LLC, a limited liability company, of which the Reporting Person is the managing member. In that capacity, the Reporting Person possesses sole voting and dispositive power over these Class A Shares. However, the Reporting Person disclaims beneficial ownership in these Class A Shares, except to the extent of any pecuniary interest he may have therein.
F16 These Class A Shares are owned by IGSB Cardinal Core BV, LLC, a limited liability company, of which the Reporting Person is the managing member. In that capacity, the Reporting Person possesses sole voting and dispositive power over these Class A Shares, but he disclaims beneficial ownership in these Class A Shares, except to the extent of any pecuniary interest he may have therein.