Joseph R. Nachman - Sep 5, 2025 Form 4 Insider Report for YELP INC (YELP)

Role
Chief Operating Officer
Signature
/s/ Vanessa J. Oh, Attorney-in-Fact
Stock symbol
YELP
Transactions as of
Sep 5, 2025
Transactions value $
-$376,659
Form type
4
Date filed
9/5/2025, 05:42 PM
Previous filing
Aug 22, 2025
Next filing
Oct 6, 2025
SEC
View on sec.gov

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
Nachman Joseph R Chief Operating Officer C/O YELP INC., 350 MISSION STREET, 10TH FLOOR, SAN FRANCISCO /s/ Vanessa J. Oh, Attorney-in-Fact 2025-09-05 0001540652

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction YELP Common Stock Options Exercise $273K +13.3K +5.7% $20.47 247K Sep 5, 2025 Direct
transaction YELP Common Stock Sale -$426K -13.3K -5.39% $31.95 234K Sep 5, 2025 Direct F1, F2
transaction YELP Common Stock Sale -$224K -7K -3% $31.95 227K Sep 5, 2025 Direct F1, F3

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction YELP Employee Stock Option (Right to Buy) Options Exercise $0 -13.3K -50% $0.00 13.3K Sep 5, 2025 Common Stock 13.3K $20.47 Direct F4
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on December 2, 2024.
F2 The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $31.72 to $32.29, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer.
F3 The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $31.72 to $32.31, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer.
F4 Fully vested.