John C. Geist - 28 Jul 2023 Form 4 Insider Report for BOSTON BEER CO INC (SAM)

Role
Chief Sales Officer
Signature
Michael G. Andrews under POA for the benefit of John C. Geist
Issuer symbol
SAM
Transactions as of
28 Jul 2023
Net transactions value
-$532,441
Form type
4
Filing time
31 Jul 2023, 16:03:27 UTC
Previous filing
06 Jun 2023
SEC
View on sec.gov

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction SAM Class A Common Options Exercise $711,531 +3,524 +63% $201.91 9,097 28 Jul 2023 Direct F1, F2
transaction SAM Class A Common Sale $1,243,972 -3,524 -39% $353.00 5,573 28 Jul 2023 Direct F1, F2

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction SAM 1-1-2016 Stock Option Options Exercise $0 -3,524 -21% $0.000000 13,048 28 Jul 2023 Class A Common 50,096 $201.91 Direct F3
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 6, 2023.
F2 The shares reported include 5,127 shares of restricted stock subject to vesting conditions.
F3 The option vests in four annual installments: the first on January 1, 2021, and the final vesting on January 1, 2024, contingent on the Reporting Person's continued employment with the company on the applicable vesting dates.