C. James Koch - Oct 31, 2023 Form 4 Insider Report for BOSTON BEER CO INC (SAM)

Role: Chairman, Director, 10%+ Owner
Signature: Michael G. Andrews under POA for the benefit of Koch C. James
Stock symbol: SAM
Transactions as of: Oct 31, 2023
Transactions value $: $517,431
Form type: 4
Date filed: 11/1/2023, 10:38 AM
Previous filing: May 26, 2023
Next filing: May 24, 2024
SEC: View on sec.gov

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	SAM	Class A Common	Options Exercise	$517K	+2.14K	+21.22%	$241.79	12.2K	Oct 31, 2023	Direct
holding	SAM	Class A Common						123K	Oct 31, 2023	By Foundation managed by Reporting Person
holding	SAM	Class A Common						33.2K	Oct 31, 2023	By LLC managed by spouse
holding	SAM	Class A Common						23.5K	Oct 31, 2023	Custodian for children under UGTMA
holding	SAM	Class A Common						5K	Oct 31, 2023	By Trust as Trustee
holding	SAM	Class A Common						3.66K	Oct 31, 2023	By adult children. Reporting Person disclaims beneficial ownership
holding	SAM	Class A Common						2.53K	Oct 31, 2023	By spouse in trust for children

Showing 1 to 7 of 7 entries

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	SAM	1-1-2014 Option Agreement	Options Exercise	$0	-2.14K	-100%	$0.00^*	0	Oct 31, 2023	Class A Common	2.14K	$241.79	Direct	F1

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	The option vested in four annual installments: the first on March 1, 2015 and the final vesting on January 1, 2019.