Carolyn L. O'Boyle - Mar 1, 2025 Form 4 Insider Report for BOSTON BEER CO INC (SAM)

Signature
Michael G. Andrews under POA for the benefit of Carolyn L. O'Boyle
Stock symbol
SAM
Transactions as of
Mar 1, 2025
Transactions value $
-$73,862
Form type
4
Date filed
3/4/2025, 04:00 PM
Previous filing
Jan 3, 2025
Next filing
Mar 20, 2025

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction SAM Class A Common Tax liability -$73.9K -303 -4.55% $243.77 6.35K Mar 1, 2025 Direct F1
transaction SAM Class A Common Award $0 +6.57K +103.35% $0.00 12.9K Mar 1, 2025 Direct F2, F3

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction SAM March 1, 2021 Stock Option Award $0 +156 +50.16% $0.00 467 Mar 1, 2025 Class A Common 467 $1,028.71 Direct F4
transaction SAM March 1, 2023 Stock Option Award $0 +565 $0.00 565 Mar 1, 2025 Class A Common 1.7K $323.80 Direct F5
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The Issuer net withheld the vesting of a percentage of shares to satisfy the tax obligations of the Reporting Person flowing from the vesting of Restricted Stock Units ("RSUs") and investment shares. The Reporting Person had a total of 1,013 RSUs and 46 investment shares vest on March 1, 2025.
F2 Represents grants of Restricted Stock Units ("RSUs") under the Issuer's Restated Employee Equity Incentive Plan ("EEIP"). The details of these grants were disclosed in a Current Report on Form 8-K filed by the Issuer on February 11, 2025.
F3 The shares reported include 11,514 shares of restricted stock subject to vesting conditions.
F4 The Performance-Based Stock Options were granted pursuant to the Issuer's EEIP on March 1, 2021. The extent to which the options were exercisable was dependent upon the Company achieving certain compounded annual growth rate targets based on net revenue growth in Fiscal Year 2022 over Fiscal Year 2020. In February 2023, the Compensation Committee determined that the performance criteria had been achieved, and as such the options vested in three equal installments on March 1 in the years 2023-2025.
F5 The Performance-Based Stock Options were granted pursuant to the Issuer's Employee Equity Incentive Plan ("EEIP") on March 2, 2023. The extent to which the options were exercisable was dependent upon the Company achieving certain compounded annual growth rate targets based on net revenue growth in Fiscal Year 2024 over Fiscal Year 2022. In February 2025, the Compensation Committee determined that the performance criteria had been achieved, and as such the options will vest in three equal installments on March 1 in the years 2025-2027, contingent on the Reporting Person's continued employment with the Issuer on the applicable vesting dates.