Annette N. Fritsch - Mar 1, 2025 Form 4 Insider Report for BOSTON BEER CO INC (SAM)

Role
VP of Product Design and R&D
Signature
Michael G. Andrews under POA for the benefit of Annette N. Fritsch
Stock symbol
SAM
Transactions as of
Mar 1, 2025
Transactions value $
-$31,446
Form type
4
Date filed
3/4/2025, 04:03 PM
Previous filing
Mar 7, 2023
SEC
View on sec.gov

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction SAM Class A Common Tax liability -$31.4K -129 -5.77% $243.77 2.11K Mar 1, 2025 Direct F1
transaction SAM Class A Common Award $0 +8.21K +389.33% $0.00 10.3K Mar 1, 2025 Direct F2, F3

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction SAM March 1, 2023 Stock Option Award $0 +308 $0.00 308 Mar 1, 2025 Class A Common 926 $323.80 Direct F4
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The Issuer net withheld the vesting of a percentage of shares to satisfy the tax obligations of the Reporting Person flowing from the vesting of Restricted Stock Units ("RSUs"). The Reporting Person had a total of 431 RSUs vest on March 1, 2025.
F2 Represents grants of RSUs under the Issuer's Restated Employee Equity Incentive Plan ("EEIP"). The details of these grants were disclosed in a Current Report on Form 8-K filed by the Issuer on February 11, 2025.
F3 The shares reported include 9,455 shares of restricted stock subject to vesting conditions.
F4 The Performance-Based Stock Options were granted pursuant to the Issuer's Employee Equity Incentive Plan ("EEIP") on March 1, 2023. The extent to which the options were exercisable was dependent upon the Company achieving certain compounded annual growth rate targets based on net revenue growth in Fiscal Year 2024 over Fiscal Year 2022. In February 2025, the Compensation Committee determined that the performance criteria had been achieved, and as such the options will vest in three equal installments on March 1 in the years 2025-2027, contingent on the Reporting Person's continued employment with the Issuer on the applicable vesting dates.