Melissa Bengtson - Jun 4, 2025 Form 4 Insider Report for RumbleOn, Inc. (RMBL)

Role: EVP, CLO & Secretary
Signature: /s/ Melissa Bengtson
Stock symbol: RMBL
Transactions as of: Jun 4, 2025
Transactions value $: $0
Form type: 4
Date filed: 6/6/2025, 06:10 PM
Previous filing: May 6, 2025
SEC: View on sec.gov

Reporting Owners (1)

Name	Relationship	Address	Signature	Signature date	CIK
Bengtson Melissa	EVP, CLO & Secretary	901 W. WALNUT HILL LANE, SUITE 110A, IRVING	/s/ Melissa Bengtson	2025-06-06	0002067078

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	RMBL	Class B Common Stock	Award	$0	+160K		$0.00	160K	Jun 4, 2025	Direct	F1
transaction	RMBL	Class B Common Stock	Award	$0	+100K	+62.5%	$0.00	260K	Jun 4, 2025	Direct	F2

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	Pursuant to the Reporting Person's appointment as CLO effective as of April 14, 2025 ("Commencement Date"), she was granted a one-time award of 160,000 time-based restricted stock units (the "RSUs)" that will vest in three substantially equal installments on the anniversary of the Commencement Date in 2026, 2027 and 2028, subject to her continued service with the Company through each such vesting date and any other terms of the employment agreement she entered into with the Company effective as of April 14, 2025 (the "CLO Employment Agreement"). Each RSU represents a right to receive a share of the Company's Class B Common Stock.
F2	Pursuant to the CLO Employment Agreement and the Company's 2017 Stock Incentive Plan, as amended (the "Plan"), the Reporting Person will receive a one-time grant of 100,000 performance units (the "PSUs") under the Plan. A PSU represents a right to receive a share of the Company's Class B Common Stock. The PSUs will vest based on the achievement of minimum closing stock prices for 20 consecutive trading days ("Target"), with 33,000, 33,000, and 34,000 PSUs vesting at each Target of $11, $17, and $23, respectively, subject to her continued service with the Company through each such vesting date and any other terms of the CLO Employment Agreement.

Content

Pursuant to the Reporting Person's appointment as CLO effective as of April 14, 2025 ("Commencement Date"), she was granted a one-time award of 160,000 time-based restricted stock units (the "RSUs)" that will vest in three substantially equal installments on the anniversary of the Commencement Date in 2026, 2027 and 2028, subject to her continued service with the Company through each such vesting date and any other terms of the employment agreement she entered into with the Company effective as of April 14, 2025 (the "CLO Employment Agreement"). Each RSU represents a right to receive a share of the Company's Class B Common Stock.

Pursuant to the CLO Employment Agreement and the Company's 2017 Stock Incentive Plan, as amended (the "Plan"), the Reporting Person will receive a one-time grant of 100,000 performance units (the "PSUs") under the Plan. A PSU represents a right to receive a share of the Company's Class B Common Stock. The PSUs will vest based on the achievement of minimum closing stock prices for 20 consecutive trading days ("Target"), with 33,000, 33,000, and 34,000 PSUs vesting at each Target of $11, $17, and $23, respectively, subject to her continued service with the Company through each such vesting date and any other terms of the CLO Employment Agreement.