Joshua Allen Franks - Jan 9, 2024 Form 4 Insider Report for e.l.f. Beauty, Inc. (ELF)

Role: SVP, Operations
Signature: /s/ Scott K. Milsten, Attorney-in-fact for Joshua Allen Franks
Stock symbol: ELF
Transactions as of: Jan 9, 2024
Transactions value $: -$1,986,593
Form type: 4
Date filed: 1/10/2024, 04:26 PM
Previous filing: Jan 9, 2024
Next filing: Mar 12, 2024
SEC: View on sec.gov

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	ELF	Common Stock, $0.01 par value	Options Exercise	$228K	+14.5K	+15.93%	$15.70^*	106K	Jan 9, 2024	Direct	F1, F2
transaction	ELF	Common Stock, $0.01 par value	Sale	-$2.21M	-14.5K	-13.74%	$152.71	91K	Jan 9, 2024	Direct	F1, F2, F3

Showing 1 to 2 of 2 entries

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	ELF	Stock Option (Right to Buy)	Options Exercise	$0	-14.5K	-100%	$0.00^*	0	Jan 9, 2024	Common Stock	14.5K	$15.70	Direct	F1, F4

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id	Content
F1	Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023.
F2	Includes 63,714 restricted stock units.
F3	The transaction was executed in multiple trades in prices ranging from $152.50 to $153.08, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.
F4	The stock option is fully vested and exercisable.