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Signature
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/s/ Scott K. Milsten, Attorney-in-fact for Joshua Allen Franks
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Stock symbol
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ELF
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Transactions as of
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Sep 16, 2025
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Transactions value $
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-$1,147,385
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Form type
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4
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Date filed
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9/18/2025, 04:17 PM
Reporting Owners (1)
| Name |
Relationship |
Address |
Signature |
Signature date |
CIK |
| Franks Joshua Allen |
SVP, Operations |
C/O E.L.F. BEAUTY, INC., 570 10TH STREET, OAKLAND |
/s/ Scott K. Milsten, Attorney-in-fact for Joshua Allen Franks |
2025-09-18 |
0001797370 |
Transactions Table
| Type |
Sym |
Class |
Transaction |
Value $ |
Shares |
Change % |
* Price $ |
Shares After |
Date |
Ownership |
Footnotes |
| transaction |
ELF |
Common Stock, $0.01 par value |
Sale |
-$1.15M |
-7.91K |
-7.38% |
$145.00 |
99.4K |
Sep 16, 2025 |
Direct |
F1, F2 |
* An asterisk sign (*) next to the price indicates that the price is likely invalid.
Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.
Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).
Explanation of Responses: