Kory Marchisotto - Sep 17, 2025 Form 4 Insider Report for e.l.f. Beauty, Inc. (ELF)

Role
Senior Vice President, Chief Marketing Officer
Signature
/s/ Scott Milsten, Attorney-in-Fact for Kory Marchisotto
Stock symbol
ELF
Transactions as of
Sep 17, 2025
Transactions value $
-$1,621,800
Form type
4
Date filed
9/19/2025, 04:06 PM
Previous filing
Sep 12, 2025
Next filing
Nov 21, 2025
SEC
View on sec.gov

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
MARCHISOTTO KORY Senior Vice President, Chief Marketing Officer C/O E.L.F. BEAUTY, INC., 570 10TH STREET, OAKLAND /s/ Scott Milsten, Attorney-in-Fact for Kory Marchisotto 2025-09-19 0001768965

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction ELF Common Stock, $0.01 par value Sale -$1.62M -10.8K -7.47% $150.00 134K Sep 17, 2025 Direct F1, F2
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on December 10, 2024.
F2 Includes 47,398 restricted stock units.

Remarks:

Senior Vice President, Chief Marketing Officer