Kristen Cunningham - 31 Aug 2025 Form 4 Insider Report for Lifevantage Corp (LFVN)

Role
Chief Sales Officer
Signature
/s/ Alissa Neufeld, Power of Attorney for Kristen Cunningham
Issuer symbol
LFVN
Transactions as of
31 Aug 2025
Transactions value $
-$285,593
Form type
4
Filing time
03 Sep 2025, 21:48:40 UTC
Previous filing
28 Aug 2025
Next filing
03 Oct 2025
SEC
View on sec.gov

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
Cunningham Kristen Chief Sales Officer 3300 TRIUMPH BLVD, SUITE 700, LEHI /s/ Alissa Neufeld, Power of Attorney for Kristen Cunningham 03 Sep 2025 0001938042

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction LFVN Common Stock Options Exercise $0 +17,752 +15.22% $0 134,357 31 Aug 2025 Direct F1, F2
transaction LFVN Common Stock Options Exercise $0 +26,150 +19.46% $0 160,507 31 Aug 2025 Direct F3
transaction LFVN Common Stock Tax liability -$285,593 -21,801 -13.58% $13.1 138,706 31 Aug 2025 Direct

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction LFVN Performance Restricted Stock Units Options Exercise $0 -17,752 -75% $0 5,917 31 Aug 2025 Common Stock 17,752 Direct F1, F4
transaction LFVN Performance Restricted Stock Units Options Exercise $0 -26,150 -66.67% $0 13,075 31 Aug 2025 Common Stock 26,150 Direct F3, F4
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 On August 24, 2023, the reporting person was granted Performance Restricted Stock Units ("PRSUs") which vest upon achievement of previously established time-based and financial performance criteria.
F2 Includes 254 total shares purchased on August 31, 2025 under the Employee Stock Purchase Plan.
F3 On August 26, 2024, the reporting person was granted PRSUs which vest upon achievement of previously established time-based and financial performance criteria.
F4 PRSUs convert into common stock on a one-for-one basis.