| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | TTD | Class A Common Stock | Sale | -$11.5M | -92.5K | -13.14% | $123.96 | 612K | 21 Jan 2025 | See Footnote | F1, F2, F3 |
| transaction | TTD | Class A Common Stock | Sale | -$40.4M | -324K | -52.94% | $124.75 | 288K | 21 Jan 2025 | See Footnote | F1, F3, F4 |
| transaction | TTD | Class A Common Stock | Sale | -$5.58M | -44.4K | -15.43% | $125.58 | 243K | 21 Jan 2025 | See Footnote | F1, F3, F5 |
| transaction | TTD | Class A Common Stock | Sale | -$1.04M | -8.4K | -1.02% | $123.95 | 815K | 21 Jan 2025 | See Footnote | F1, F2, F6 |
| transaction | TTD | Class A Common Stock | Sale | -$4.96M | -39.8K | -4.88% | $124.71 | 775K | 21 Jan 2025 | See Footnote | F1, F6, F7 |
| transaction | TTD | Class A Common Stock | Sale | -$503K | -4K | -0.52% | $125.63 | 771K | 21 Jan 2025 | See Footnote | F1, F6, F8 |
| transaction | TTD | Class A Common Stock | Conversion of derivative security | $0 | +129K | +52.82% | $0.00 | 372K | 22 Jan 2025 | See Footnote | F3 |
| transaction | TTD | Class A Common Stock | Sale | -$19.8M | -164K | -44.12% | $120.86 | 208K | 22 Jan 2025 | See Footnote | F1, F3, F9 |
| transaction | TTD | Class A Common Stock | Sale | -$9.35M | -76.6K | -36.85% | $121.98 | 131K | 22 Jan 2025 | See Footnote | F1, F3, F10 |
| transaction | TTD | Class A Common Stock | Sale | -$13.4M | -109K | -83.29% | $122.83 | 21.9K | 22 Jan 2025 | See Footnote | F1, F3, F11 |
| transaction | TTD | Class A Common Stock | Sale | -$108K | -869 | -3.96% | $124.55 | 21.1K | 22 Jan 2025 | See Footnote | F1, F3, F12 |
| transaction | TTD | Class A Common Stock | Sale | -$2.08M | -16.7K | -79.11% | $125.09 | 4.4K | 22 Jan 2025 | See Footnote | F1, F3, F13 |
| transaction | TTD | Class A Common Stock | Sale | -$88.2K | -700 | -15.91% | $125.99 | 3.7K | 22 Jan 2025 | See Footnote | F1, F3 |
| transaction | TTD | Class A Common Stock | Sale | -$2.18M | -18.1K | -2.34% | $120.85 | 753K | 22 Jan 2025 | See Footnote | F1, F6, F9 |
| transaction | TTD | Class A Common Stock | Sale | -$1.08M | -8.84K | -1.17% | $121.98 | 744K | 22 Jan 2025 | See Footnote | F1, F6, F14 |
| transaction | TTD | Class A Common Stock | Sale | -$1.48M | -12.1K | -1.62% | $122.84 | 732K | 22 Jan 2025 | See Footnote | F1, F6, F15 |
| transaction | TTD | Class A Common Stock | Sale | -$221K | -1.77K | -0.24% | $125.10 | 730K | 22 Jan 2025 | See Footnote | F1, F6, F16 |
| transaction | TTD | Class A Common Stock | Sale | -$12.6K | -100 | -0.01% | $125.94 | 730K | 22 Jan 2025 | See Footnote | F1, F6 |
| holding | TTD | Class A Common Stock | 133K | 21 Jan 2025 | Direct |
| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Underlying Class | Amount | Exercise Price | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | TTD | Class B Common Stock | Conversion of derivative security | $0 | -129K | -0.43% | $0.00 | 30.1M | 22 Jan 2025 | Class A Common Stock | 129K | See Footnote | F3, F17 | |
| holding | TTD | Class B Common Stock | 12.7M | 21 Jan 2025 | Class A Common Stock | 12.7M | See Footnote | F17, F18 |
Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.
Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).
| Id | Content |
|---|---|
| F1 | The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on September 12, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. |
| F2 | The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $123.28 to $124.27, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. |
| F3 | Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust. |
| F4 | The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $124.28 to $125.26, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. |
| F5 | The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $125.29 to $126.07, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. |
| F6 | Represents securities held by the Jeff T. Green Family Foundation (the "Foundation"). Mr. Green is the sole member and director of the Foundation and has investment and voting control over the shares held by the Foundation, and may be deemed to indirectly beneficially own the shares held by the Foundation. |
| F7 | The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $124.28 to $125.25, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. |
| F8 | The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $125.30 to $126.07, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. |
| F9 | The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $120.52 to $121.51, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. |
| F10 | The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $121.52 to $122.51, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. |
| F11 | The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $122.53 to $123.49, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. |
| F12 | The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $123.88 to $124.81, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. |
| F13 | The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $124.88 to $125.87, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. |
| F14 | The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $121.52 to $122.45, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. |
| F15 | The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $122.54 to $123.38, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. |
| F16 | The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $124.92 to $125.82, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. |
| F17 | Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances. |
| F18 | Represents securities held by various family trusts over which Mr. Green exercises investment and voting control. As a result, Mr. Green may be deemed to beneficially own such securities but disclaims such ownership except to the extent of his pecuniary interest therein. |