Laura Schenkein - 15 May 2025 Form 4 Insider Report for Trade Desk, Inc. (TTD)

Role
Chief Financial Officer
Signature
/s/ Kelli Faerber Attorney-in-Fact for Laura Schenkein
Issuer symbol
TTD
Transactions as of
15 May 2025
Net transactions value
-$830,252
Form type
4
Filing time
19 May 2025, 19:19:35 UTC
Previous filing
13 May 2025
Next filing
19 Aug 2025
SEC
View on sec.gov

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
Schenkein Laura Chief Financial Officer C/O THE TRADE DESK INC., 42 N. CHESTNUT STREET, VENTURA /s/ Kelli Faerber Attorney-in-Fact for Laura Schenkein 19 May 2025 0001978197

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction TTD Class A Common Stock Tax liability $9,455 -122 -0.02% $77.50 756,545 15 May 2025 Direct F1, F2
transaction TTD Class A Common Stock Tax liability $43,555 -562 -0.07% $77.50 755,983 15 May 2025 Direct F3
transaction TTD Class A Common Stock Tax liability $48,902 -631 -0.08% $77.50 755,352 15 May 2025 Direct F4
transaction TTD Class A Common Stock Tax liability $114,235 -1,474 -0.2% $77.50 753,878 15 May 2025 Direct F5
transaction TTD Class A Common Stock Tax liability $84,475 -1,090 -0.14% $77.50 752,788 15 May 2025 Direct F6
transaction TTD Class A Common Stock Tax liability $160,968 -2,077 -0.28% $77.50 750,711 15 May 2025 Direct F7
transaction TTD Class A Common Stock Sale $323,466 -4,225 -0.56% $76.56 746,486 16 May 2025 Direct F8, F9
transaction TTD Class A Common Stock Sale $45,196 -584 -0.08% $77.39 745,902 16 May 2025 Direct F8, F10
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Unit Award granted April 28, 2021.
F2 Includes 186 shares acquired through the Employee Stock Purchase Plan on May 15, 2025.
F3 The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Unit Award granted March 2, 2022.
F4 The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Unit Award granted April 26, 2022.
F5 The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Unit Award granted April 24, 2023.
F6 The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Award granted June 1, 2023.
F7 The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Award granted April 23, 2024.
F8 The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on December 13, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
F9 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $76.17 to $77.00, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F10 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $77.19 to $77.50, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.