Prism Data, LLC - Jun 30, 2023 Form 4 Insider Report for Digital Media Solutions, Inc. (DMS)

Role
10%+ Owner
Signature
/s/ Joseph Marinucci, Manager of Prism Data, LLC
Stock symbol
DMS
Transactions as of
Jun 30, 2023
Transactions value $
$0
Form type
4
Date filed
7/5/2023, 05:12 PM
Previous filing
Jun 14, 2021
Next filing
Nov 21, 2023
SEC
View on sec.gov

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction DMS Class A common stock Conversion of derivative security +617K 617K Jun 30, 2023 Direct F1
transaction DMS Class A common stock Other -617K -100% 0 Jun 30, 2023 Direct F2

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction DMS Units of Digital Media Solutions Holdings, LLC Conversion of derivative security $0 -617K -2.63% $0.00 22.8M Jun 30, 2023 Class A common stock 617K Direct F1, F3
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Prism Data, LLC is no longer subject to Section 16 filing requirements. Form 4 or Form 5 obligations may continue.

Explanation of Responses:

Id Content
F1 Reflects the redemption of 617,040 units of Digital Media Solutions Holdings, LLC ("DMSH"), an indirect subsidiary of the Issuer, held by the reporting person in exchange for 617,040 shares of the Issuer's Class A Common Stock ("Class A Common Stock"). The redemption was solely for the benefit of David Shteif, a member of the reporting person.
F2 Reflects the reporting person's redemption of the interests in the reporting person held by David Shteif, a member of the reporting person, in exchange for 617,040 shares of Class A Common Stock.
F3 Each unit of DMSH, an indirect subsidiary of the Issuer, may be redeemed by the holder for cash in an amount equal to the value of one share of Class A Common Stock or, at the Issuer's option, the Issuer may acquire each unit in exchange for one share of Class A Common Stock or the cash value thereof, in each case subject to certain restrictions. Upon a redemption or acquisition of such units, an equal number of the unit holder's non-economic, voting shares of the Issuer's Class B Common Stock will be cancelled.