Deirdre O'brien - Oct 1, 2025 Form 4 Insider Report for Apple Inc. (AAPL)

Signature
/s/ Sam Whittington, Attorney-in-Fact for Deirdre O'Brien
Stock symbol
AAPL
Transactions as of
Oct 1, 2025
Transactions value $
-$23,687,754
Form type
4
Date filed
10/3/2025, 06:32 PM
Previous filing
Sep 30, 2025

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
O'BRIEN DEIRDRE Senior Vice President ONE APPLE PARK WAY, CUPERTINO /s/ Sam Whittington, Attorney-in-Fact for Deirdre O'Brien 2025-10-03 0001767094

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction AAPL Common Stock Options Exercise +92.4K +67.6% 229K Oct 1, 2025 Direct F1, F2
transaction AAPL Common Stock Tax liability -$12.6M -49.4K -21.56% $255.45 180K Oct 1, 2025 Direct F3
transaction AAPL Common Stock Sale -$10.6M -41.3K -22.97% $257.36 138K Oct 2, 2025 Direct F4, F5
transaction AAPL Common Stock Sale -$449K -1.74K -1.26% $258.08 137K Oct 2, 2025 Direct F4, F6

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction AAPL Restricted Stock Unit Options Exercise -92.4K -100% 0 Oct 1, 2025 Common Stock 92.4K Direct F1, F2, F7, F8, F9, F10
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 Each restricted stock unit represents the right to receive, at settlement, one share of common stock.
F2 This transaction represents the settlement of restricted stock units in shares of common stock on their scheduled vesting date.
F3 Shares withheld by Apple to satisfy tax withholding requirements on vesting of restricted stock units.
F4 This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 27, 2024.
F5 This transaction was executed in multiple trades at prices ranging from $256.985 to $257.98; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple.
F6 This transaction was executed in multiple trades at prices ranging from $257.99 to $258.145; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple.
F7 This award was granted on September 25, 2022, for a target number of 66,477 restricted stock units. The award vested on October 1, 2025, applying a percentage of the target number of restricted stock units that was determined based on Apple's total shareholder return ("TSR") relative to the other companies in the S&P 500 from the first day of Apple's fiscal year 2023 and ending with the last day of Apple's fiscal year 2025.
F8 TSR is calculated based on the change in a company's stock price during the performance period, taking into account any dividends paid during that period, which are assumed to be reinvested in the stock. In accordance with the terms of the award, the beginning value used for calculating TSR is the average closing stock price for the first 20 trading days of the performance period. Apple's beginning value was calculated to be $143.67. Similarly, the ending value used for calculating TSR is the average closing price for the final 20 trading days of the performance period. Apple's ending value was calculated to be $244.54.
F9 This award provided that if Apple's relative TSR performance was ranked at or above the 85th percentile for companies in the S&P 500 for the performance period, 200% of the target number of restricted stock units vest. If Apple's performance was ranked at or above the 55th percentile, 100% of the target number of restricted stock units vest. If Apple's performance was ranked at or above the 25th percentile, 25% of the target number of restricted stock units vest, and if Apple's performance was ranked below the 25th percentile, 0% of the target number of restricted stock units vest. If Apple's performance was between these levels, the portion of the restricted stock units that vest would be determined on a straight-line basis (i.e., linearly interpolated) between the two nearest vesting percentages.
F10 Apple's TSR for the three-year performance period was 70.22%, which ranked 162 of the 483 companies that were included in the S&P 500 for the performance period and placed Apple in the 66.60th percentile. Therefore, 92,403 restricted stock units subject to performance requirements vested.