Eric J. Lindberg Jr. - 10 Aug 2023 Form 4 Insider Report for Grocery Outlet Holding Corp. (GO)

Role
Director
Signature
/s/ Lauri Fischer, Lauri Fischer Attorney-in-Fact
Issuer symbol
GO
Transactions as of
10 Aug 2023
Transactions value $
-$14,351,169
Form type
4
Filing time
14 Aug 2023, 18:45:02 UTC
Previous filing
22 Jun 2023
Next filing
18 Aug 2023
SEC
View on sec.gov

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction GO Common Stock Options Exercise $675K +177K +471.26% $3.81 215K 10 Aug 2023 Direct
transaction GO Common Stock Options Exercise $493K +69.2K +32.19% $7.13 284K 10 Aug 2023 Direct
transaction GO Common Stock Sale -$8.55M -246K -86.76% $34.70 37.6K 10 Aug 2023 Direct F1, F2
transaction GO Common Stock Options Exercise $1.13K +296 +0.79% $3.81 37.9K 11 Aug 2023 Direct
transaction GO Common Stock Options Exercise $1.82M +256K +674.34% $7.13 294K 11 Aug 2023 Direct
transaction GO Common Stock Sale -$8.79M -256K -87.19% $34.35 37.6K 11 Aug 2023 Direct F3
holding GO Common Stock 2.13M 10 Aug 2023 By Lindberg Revocable Trust F4
holding GO Common Stock 402K 10 Aug 2023 By Lindberg Irrevocable Trust F5
holding GO Common Stock 460 10 Aug 2023 By spouse
holding GO Common Stock 460 10 Aug 2023 By child

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction GO Stock Options (Right to Buy) Options Exercise $0 -177K -99.83% $0.00 296 10 Aug 2023 Common Stock 177K $3.81 Direct F6
transaction GO Stock Options (Right to Buy) Options Exercise $0 -69.2K -5.19% $0.00 1.26M 10 Aug 2023 Common Stock 69.2K $7.13 Direct F6
transaction GO Stock Options (Right to Buy) Options Exercise $0 -296 -100% $0.00* 0 11 Aug 2023 Common Stock 296 $3.81 Direct F6
transaction GO Stock Options (Right to Buy) Options Exercise $0 -256K -20.23% $0.00 1.01M 11 Aug 2023 Common Stock 256K $7.13 Direct F6
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 2,400 of the shares sold were effected pursuant to a Rule 10b5-1 trading plan adopted on August 15, 2022.
F2 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $34.50 to $35.10, inclusive. The reporting person undertakes to provide to Grocery Outlet Holding Corp. (the "Issuer"), any security holder of the Issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote to this Form 4.
F3 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $34.135 to $34.740, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote to this Form 4.
F4 Reflects shares directly held by The Lindberg Family Revocable Trust u/a/d 2/14/2006 of which Mr. Lindberg is a Trustee.
F5 Reflects shares directly held by the Lindberg Irrevocable Trust u/a/d 5/12/17 of which Mr. Lindberg is a Trustee.
F6 These stock options are vested and exercisable, and have an expiration date of 10/21/2024.