Kuanling Amy Yeh - 25 Jun 2021 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Role
SENIOR VICE PRESIDENT, TECHNOLOGY
Signature
/s/ Lance Martinez, attorney-in-fact
Issuer symbol
MAX
Transactions as of
25 Jun 2021
Transactions value $
-$840,500
Form type
4
Date filed
29 Jun 2021, 16:40
Previous filing
21 Jun 2021
Next filing
02 Jul 2021
SEC
View on sec.gov

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction MAX Class A Common Stock Sale -$30.2K -700 -2.19% $43.16* 31.2K 25 Jun 2021 Direct F1, F2
transaction MAX Class A Common Stock Sale -$365K -8.3K -26.58% $44.01* 22.9K 25 Jun 2021 Direct F1, F3
transaction MAX Class A Common Stock Sale -$445K -10K -43.61% $44.50* 12.9K 28 Jun 2021 Direct F1
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.
F2 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $42.62 to $43.49 per share. Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F3 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $43.66 to $44.27 per share. Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Remarks:

SENIOR VICE PRESIDENT, TECHNOLOGY