Steven Yi - 14 Jul 2021 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Role
CHIEF EXECUTIVE OFFICER, PRESIDENT AND CO-FOUNDER, Director
Signature
/s/ Lance Martinez, attorney-in-fact
Issuer symbol
MAX
Transactions as of
14 Jul 2021
Transactions value $
-$696,773
Form type
4
Filing time
16 Jul 2021, 19:16:59 UTC
Previous filing
09 Jul 2021
Next filing
03 Aug 2021
SEC
View on sec.gov

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction MAX Class A Common Stock Sale -$484K -14.9K -11.23% $32.49 118K 14 Jul 2021 Direct F1, F2
transaction MAX Class A Common Stock Sale -$3.31K -100 -0.08% $33.11 118K 14 Jul 2021 Direct F1
transaction MAX Class A Common Stock Sale -$209K -6.47K -5.49% $32.38 111K 15 Jul 2021 Direct F1, F3
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the Reporting Person on October 30, 2020.
F2 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $32.06 to $33.02 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F3 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $32.00 to $32.60 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Remarks:

CHIEF EXECUTIVE OFFICER, PRESIDENT AND CO-FOUNDER