Tigran Sinanyan - 22 Jul 2021 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Role: CHIEF FINANCIAL OFFICER AND TREASURER
Signature: /s/ Lance Martinez, attorney-in-fact
Issuer symbol: MAX
Transactions as of: 22 Jul 2021
Net transactions value: -$50,455
Form type: 4
Filing time: 26 Jul 2021, 20:22:43 UTC
Previous filing: 09 Jul 2021
Next filing: 27 Jul 2021
SEC: View on sec.gov

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	MAX	Class A Common Stock	Sale	$50,455	-1,500	-8.8%	$33.64	15,622	22 Jul 2021	Direct	F1, F2

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.
F2	Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $33.35 to $34.17 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Remarks:

CHIEF FINANCIAL OFFICER AND TREASURER