Steven Yi - 04 Aug 2021 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Signature
/s/ Lance Martinez, attorney-in-fact
Issuer symbol
MAX
Transactions as of
04 Aug 2021
Transactions value $
-$1,175,019
Form type
4
Filing time
06 Aug 2021, 20:26:44 UTC
Previous filing
03 Aug 2021
Next filing
03 Nov 2021

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction MAX Class A Common Stock Sale -$313K -10.5K -4.78% $29.72 210K 04 Aug 2021 Direct F1, F2
transaction MAX Class A Common Stock Sale -$131K -4.32K -2.06% $30.30 206K 04 Aug 2021 Direct F1, F3
transaction MAX Class A Common Stock Sale -$301K -10.1K -4.91% $29.84 195K 05 Aug 2021 Direct F1, F4
transaction MAX Class A Common Stock Sale -$165K -5.45K -2.79% $30.28 190K 05 Aug 2021 Direct F1, F5
transaction MAX Class A Common Stock Sale -$265K -9K -4.74% $29.41 181K 06 Aug 2021 Direct F1, F6
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the Reporting Person on October 30, 2020.
F2 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $29.44 to $29.88 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F3 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $29.89 to $30.87 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F4 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $29.32 to $29.99 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F5 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $30.00 to $30.46 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F6 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $29.11 to $29.95 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Remarks:

CHIEF EXECUTIVE OFFICER, PRESIDENT AND CO-FOUNDER