Eugene Nonko - Feb 26, 2025 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Role
CHIEF TECHNOLOGY OFFICER AND CO-FOUNDER, Director
Signature
/s/ Jeffrey B. Coyne
Stock symbol
MAX
Transactions as of
Feb 26, 2025
Transactions value $
$0
Form type
4
Date filed
2/28/2025, 06:16 PM
Previous filing
Feb 18, 2025
Next filing
Mar 18, 2025
SEC
View on sec.gov

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction MAX Class A Common Stock Other +426K +50% 1.28M Feb 26, 2025 By O.N.E. Holdings,LLC F1, F2
transaction MAX Class A Common Stock Other +426K +33.33% 1.7M Feb 26, 2025 By O.N.E. Holdings,LLC F3
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 On February 26, 2025, The Nonko Family GST Trust, an irrevocable trust for the benefit of Mr. Nonko's spouse and children, transferred 425,880 shares of Class A Common Stock to O.N.E. Holdings, LLC. Following such transfer, Mr. Nonko is deemed to have voting and dispositive power with respect to the shares of Class A Common Stock so transferred.
F2 Includes 851,760 shares of Class A Common Stock transferred by Mr. Nonko to O.N.E. Holdings, LLC on February 26, 2025. Such transfer did not change Mr. Nonko's pecuniary interest in the shares so transferred.
F3 On February 26, 2025, the Olga Nonko Trust, an irrevocable trust for the benefit of Mr. Nonko and his children, transferred 425,880 shares of Class A Common Stock to O.N.E. Holdings, LLC. Following such transfer, Mr. Nonko is deemed to have voting and dispositive power with respect to the shares of Class A Common Stock so transferred.

Remarks:

CHIEF TECHNOLOGY OFFICER AND CO-FOUNDER