Steven Yi - Mar 15, 2025 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Role: CHIEF EXECUTIVE OFFICER, PRESIDENT AND CO-FOUNDER, Director
Signature: /s/ Jeffrey B. Coyne
Stock symbol: MAX
Transactions as of: Mar 15, 2025
Transactions value $: $0
Form type: 4
Date filed: 3/18/2025, 06:01 PM
Previous filing: Feb 18, 2025
SEC: View on sec.gov

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	MAX	Class A Common Stock	Award	$0	+607K	+26.25%	$0.00	2.92M	Mar 15, 2025	Direct	F1
transaction	MAX	Class A Common Stock	Award	$0	+26.2K	+0.9%	$0.00	2.94M	Mar 15, 2025	Direct	F2

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	Consists of restricted stock units ("RSUs") granted to the Reporting Person under the Issuer's Omnibus Incentive Plan. Each RSU represents a contingent right to receive one share of Class A Common Stock upon vesting. One sixteenth of the RSUs will vest on May 15, 2025 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.
F2	Consists of additional shares issued to the Reporting Person pursuant to the vesting and settlement of performance-based restricted stock units ("PRSUs") granted to the Reporting Person on 3/15/2024 under the Issuer's Omnibus Incentive Plan, which were initially reported in a Form 4 filed 3/19/2024. Vesting of such PRSUs was based on the achievement of certain financial measures determined by the Issuer's Compensation Committee (the "Committee"), and based on the Committee's determination of actual achievement of such measures, 69,999 Class A common shares were earned and settled under the terms of such PRSUs.

Content

Consists of restricted stock units ("RSUs") granted to the Reporting Person under the Issuer's Omnibus Incentive Plan. Each RSU represents a contingent right to receive one share of Class A Common Stock upon vesting. One sixteenth of the RSUs will vest on May 15, 2025 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

Consists of additional shares issued to the Reporting Person pursuant to the vesting and settlement of performance-based restricted stock units ("PRSUs") granted to the Reporting Person on 3/15/2024 under the Issuer's Omnibus Incentive Plan, which were initially reported in a Form 4 filed 3/19/2024. Vesting of such PRSUs was based on the achievement of certain financial measures determined by the Issuer's Compensation Committee (the "Committee"), and based on the Committee's determination of actual achievement of such measures, 69,999 Class A common shares were earned and settled under the terms of such PRSUs.

Remarks:

CHIEF EXECUTIVE OFFICER, PRESIDENT AND CO-FOUNDER