Patrick Ryan Thompson - Mar 15, 2025 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Role: Chief Financial Officer and Treasurer
Signature: /s/ Jeffrey B. Coyne
Stock symbol: MAX
Transactions as of: Mar 15, 2025
Transactions value $: $0
Form type: 4
Date filed: 3/18/2025, 06:01 PM
Previous filing: Feb 18, 2025
SEC: View on sec.gov

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	MAX	Class A Common Stock	Award	$0	+339K	+58.43%	$0.00	919K	Mar 15, 2025	Direct	F1

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	Consists of restricted stock units ("RSUs") granted to the Reporting Person under the Issuer's Omnibus Incentive Plan. Each RSU represents a contingent right to receive one share of Class A Common Stock upon vesting. One sixteenth of the RSUs will vest on May 15, 2025 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

Content

Consists of restricted stock units ("RSUs") granted to the Reporting Person under the Issuer's Omnibus Incentive Plan. Each RSU represents a contingent right to receive one share of Class A Common Stock upon vesting. One sixteenth of the RSUs will vest on May 15, 2025 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

Remarks:

Chief Financial Officer and Treasurer