Lara Sweet - May 14, 2025 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Role: Director
Signature: /s/ Jeffrey B. Coyne
Stock symbol: MAX
Transactions as of: May 14, 2025
Transactions value $: $0
Form type: 4
Date filed: 5/16/2025, 04:40 PM
Previous filing: Jun 3, 2024
Next filing: May 30, 2025
SEC: View on sec.gov

Reporting Owners (1)

Name	Relationship	Address	Signature	Signature date	CIK
Sweet Lara	Director	C/O MEDIAALPHA, INC., 700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES	/s/ Jeffrey B. Coyne	2025-05-16	0001623689

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	MAX	Class A Common Stock	Award	$0	+23.1K	+30.57%	$0.00	98.7K	May 14, 2025	Direct	F1

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	Consists of restricted stock units granted to the Reporting Person under the Issuer's Omnibus Incentive Plan, in connection with the Reporting Person's service on the Issuer's board of directors. Each restricted stock unit represents a contingent right to receive one share of Class A Common Stock upon vesting. All such restricted stock units will vest on the earlier of the first anniversary of the grant date or the date of the Issuer's 2026 Annual Meeting, subject to the Reporting Person's continued service through the applicable vesting date.

Content

Consists of restricted stock units granted to the Reporting Person under the Issuer's Omnibus Incentive Plan, in connection with the Reporting Person's service on the Issuer's board of directors. Each restricted stock unit represents a contingent right to receive one share of Class A Common Stock upon vesting. All such restricted stock units will vest on the earlier of the first anniversary of the grant date or the date of the Issuer's 2026 Annual Meeting, subject to the Reporting Person's continued service through the applicable vesting date.