Keith Cramer - 08 Aug 2025 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Role
Chief Revenue Officer
Signature
/s/ Jeffrey B. Coyne
Issuer symbol
MAX
Transactions as of
08 Aug 2025
Net transactions value
-$297,841
Form type
4
Filing time
12 Aug 2025, 17:56:05 UTC
Previous filing
16 May 2025
Next filing
18 Aug 2025
SEC
View on sec.gov

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
Cramer Keith Chief Revenue Officer C/O MEDIAALPHA, INC., 700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES /s/ Jeffrey B. Coyne 12 Aug 2025 0001829989

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction MAX Class A Common Stock Sale $55,582 -4,916 -2.5% $11.31 191,953 08 Aug 2025 Direct F1
transaction MAX Class A Common Stock Sale $47,662 -4,753 -2.5% $10.03 187,200 11 Aug 2025 Direct F2
transaction MAX Class A Common Stock Sale $194,598 -20,000 -11% $9.73 167,200 12 Aug 2025 Direct F3
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.20 to $11.42 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F2 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.17 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F3 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $9.69 to $9.825 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.