| Name | Relationship | Address | Signature | Signature date | CIK |
|---|---|---|---|---|---|
| VRABECK KATHY P | Director | C/O MEDIAALPHA, INC., 700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES | /s/ Jeffrey B. Coyne | 13 Aug 2025 | 0001093166 |
| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | MAX | Class A Common Stock | Purchase | $297,575 | +31,000 | +31% | $9.60 | 129,657 | 12 Aug 2025 | Direct | F1 |
| Id | Content |
|---|---|
| F1 | Reflects the weighted-average purchase price for shares bought in multiple transactions at prices ranging from $9.3795 to $9.78 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares purchased at each separate price. |